题目浅谈竞争思维下的企业财务管理面临的挑战及对策精选

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1、题   目浅谈竞争思维下的企业财务管理面临的挑战及对策——以天啸物流企业为例实习单位浙江天啸物流中心有限公司实习岗位出纳专业班级会计09-6学生姓名胡君玉指导教师     陈文标2011年05月20日-11-摘 要本文通过对竞争思维下的企业在财务管理上面临的一些挑战做出分析，从企业管理体制发生改变，所有者（股东）、经营者和债权人的冲突加剧等进行阐述。并针对知识经济时代财务资源的配置需要有“相关利益者合作”产权理论及制度作为基石，从财务管理的创新和对财务人员的素质等进行对策研究。关键词：竞争思维；财务管理；挑战；对策-11-目 录引言·········

2、·······································································································4一、竞争思维下的企业财务管理概述···········································4（一）财务管理需要竞争意识············································································5（二）财务管理需要围绕核心竞争力进行战略定位··

3、·········································5（三）竞争思维下财务管理的目的·····································································6二、竞争思维下的企业财务管理所面临的挑战··························6（一）管理体制发生改变····················································································6（二）竞争财务环

4、境下，需要有效地整合企业资源···········································6（三）企业财务管理面临的网络环境·································································7三、竞争思维下的财务管理应采取的对策····································7（一）加强财务管理信息化·······································································

5、·········7（二）加强财务管理的创新················································································8四、结论与建议··························································································9参考文献·········································································

6、···································10致   谢··············································································································11-11-引 言改革开放以来我国大部分企业得到了快速发展，一些中小企业已成为我国经济的重要组成部分，在确保国民经济的稳定增长、缓解就业压力、拉动民间投资、优化经济结构、促进市场竞争、推进技术创新等方面发挥着越来越重要的作用。随着经济全球化，企业的发展

7、离不开竞争，在竞争思维下不断创新，才能不断进步，而强化财务管理是提高竞争力的要求，企业财务管理就是为了维护企业利润最大化，依据核心竞争力来提高企业的竞争优势，实现财务资源的优化配置；兼顾各相关利益主体的利益，充分协调好各相关利益者之间的财务关系，强化风险管理，促进竞争与合作相统一。创新和调整财务管理理论与内容，把无形资产作为企业投资决策的重点，改革财务机构、提高财务人员素质，以增强企业理财适应外部环境变化的能力，使企业不断提高在市场竞争中的生存能力与自我发展能力。一、竞争思维下的企业财务管理概述由于市场竞争和优胜劣汰机制的作用，企业在经营活动中不断面

8、临新矛盾、新问题。伴随着当前知识经济、信息经济和经济全球化，尤其是中国加入WTO后，国外企业逐步进入国内市场