[简单法则].the.laws.of.simplicity

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1、THELAWSOFSIMPLICITY“Iplannedtoskim/sampleJohnMaeda’sbook,thendecidetoendorseit—ornot.Iquicklyfoundmyselfmesmerized—andthelawsofthencetheonlyissuewasdecidingwhatwerethestrongestwordsIcouldmusterinsupportofTheLawsofSimplicity.Thebookisimportant;andMaedahasmadeanabsurdlycomplexSI

2、MPLICITYFinally,wearelearningthatsimplicityequalssanity.We’rerebellingagainsttechnologythat’stoocomplicat-subject—simplicity—approachableandusable.Bravo!Ihopetheed,DVDplayerswithtoomanymenus,andsoftwarepeoplewhodesigntheproductsI’llacquireinthenexttenyearsDESIGN,TECHNOLOGY,BUS

3、INESS,LIFEaccompaniedby75-megabyte“readme”manuals.Thetakethisbooktoheart.”iPod’scleangadgetryhasmadesimplicityhip.Butsome-timeswefindourselvescaughtupinthesimplicitypara-—TomPetersdox:wewantsomethingthat’ssimpleandeasytouse,butalsodoesallthecomplexthingswemighteverwant“Ifbrevit

4、yisthesoulofwit,simplicityisthesoulofdesign.Johnittodo.InTheLawsofSimplicity,JohnMaedaoΩerstenlawsforbalancingsimplicityandcomplexityinbusiness,Maedausestheconceptofsimplicitytogetatthenatureoftechnology,anddesign—guidelinesforneedinglessandhumanthoughtandperceptionwhiledrawin

5、gouttangibleappli-actuallygettingmore.Graphicdesigner,visualartist,andcomputerscientistcationsforbusiness,technology,andlifeingeneral.TheLawsofMaeda—aprofessorinMIT’sMediaLabandaJohnMaedaisthefounderoftheSIMPLICITYworld-renownedgraphicdesigner—explorestheques-Simplicityisthoro

6、ughlyoptimistic,entertaining,anderudite,justConsortiumattheMITMediaLab,whereheisE.Rudgetionofhowwecanredefinethenotionof“improved”soandNancyAllenProfessorofMediaArtsandSciences.asyouwouldexpectfromMaeda.Itisalsothemostcompellingthatitdoesn’talwaysmeansomethingmore,something#856

7、89906/06/06HisworkhasbeenexhibitedinTokyo,NewYork,100pagesofdesignwritingIhavereadthisyear.”addedon.London,andParisandisinthepermanentcollectionsofMaeda’sfirstlawofsimplicityisreduce.It’snot—RobForbesfounder,designwithinreachtheSmithsonianInstitution’sCooper-HewittNationalneces

8、sarilybeneficialtoaddtechnologyfeaturesjustDesignMuseum,theSan