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1、StopCommercialExploitationofChildrenc/oJudgeBakerChildren'sCenter53ParkerHillAvenue,Boston,MA02120-3225617-278-4282~617-232-7343(fax)www.commercialexploitation.orgDavidMessersmith,PresidentChrisBranscome,DirectorofMarketingUSYouthSoccer1717FirmanDrive,Suite900Richardson,TX75081DearMr.Messe
2、rsmithandMr.Branscome,WearewritingtoexpressourconcernoverthecorporatesponsorshipagreementbetweenTruGreen/ChemLawnandUSYouthSoccer(USYS).WefeelstronglythattheharmtochildrenandfamiliesfromthisagreementoutweighsanyfinancialbenefitforUSYS.Aspartofthispromotion,TruGreen/ChemLawnsentamaileraddre
3、ssedtothe“familyof”childrenwhoaremembersofUSYouthSoccer-presumablyaftergettingeachchild’shomeaddressfromUSYS.Themailing,whichfeaturespicturesofayoungboyplayingsoccerandasoccerball,featurestheUSYouthSoccerlogoandmentionsfivetimesthatTruGreen/ChemLawnwilldonateapercentageofeachpurchasetoUSYS
4、.Childrenaremorelikelytoreadamailingthathastheirnamelistedintheaddresseeline.Inaddition,picturesofsoccerandUSYouthSoccerlogoarelikelytopiquetheinterestofyoungsoccerplayers.Clearly,TruGreen/ChemLawnwantstoenlistchildrenasalliestoaskornagtheirparentsforlawnservicessothatanyparentwhochoosesno
5、thireChemLawnwillbeviewedbytheirchildrenasnotcaringaboutyouthsoccer.Toputitsimply,TruGreen/Chem/Lawnmarketerswanttomakeitashardaspossibleforparentstosayno.AndwhywouldparentswanttosaynotoTruGreen/ChemLawn’sservices?Becauselikesomuchthatismarketedtoorthroughchildren,ChemLawn’spesticidescanbe
6、harmfultothem.Studieshavelinkedlawnpesticidestobirthdefects,liverandkidneydamage,andneurologicaldisorders.K.Machera.CommmonBirthDefectsIncreaseAfterPesticideExposure.BulletinofEnvironmentalContaminationToxicology,54:363-369,1995;BeyondPesticides,HealthEffectsof36CommonlyUsedLawnPesticides,
7、updated2002.YoungchildrenandadolescentsareparticularlysusceptibletothetoxiceffectsoflawnchemicalsUSEPA,OfficeoftheAdministrator,EnvironmentalHealthThreatstoChildren,EPA175-F-96-001,September1996;theuseofpesticideshasbeenlinkedtoanincreasedriskofchildhoodillnes
