资源描述：
《工商管理专业专升本论文》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、中铁电气化局集团第三工程有限公司机关组织机构整合研究专业：工商管理层次：专生本摘要II--在经济和制造业日益全球化的今天,国际化的大公司都非常重视其品牌战略的制定,并通过对品牌战略的实施,来引导整个企业的经营活动。施耐德电气实行多品牌战略,注重品牌资产的综合经营,实施可持续发展战略,最终成就了强势品牌。http://www.cnki.net/kcms/docdown/pubdownload.aspx?dk=U_WEEvREcwSlJHSldTTEYzVDhnSXR5SDAvYjZGbmtDWWJCVGpkOW0rc2JoMTAyOHBlQm55UnF4ZXZXdy90STVvPQ_F_zx
2、lj200735195_P_244_245_D_pdfdownABSTRACTSBasedontheanalysisofhistoryandpresentsituationoftheThirdCompany,marketsanditscompetitivefeaturesinthesametradeathomeandabroadandthecompany’stargetmarket,appliedthetheoryandmethodofmodernmanagementsciencesandeconomicsandaswellastheexistingresearchresults,abso
3、rbedthepracticalexperienceinoptimizingandreorganizingorganizationstructurefromthetenlargeandmediumforeignanddomesticcompanies,combinedwiththecompany’srealconditionsandpracticalexperience,accordingtotheII--company’sstrategyobjectivesofdevelopmentandthetargetandprincipleofintegratingorganizationstru
4、cture,abidedbytheprinciplesofsysteminnovation,managementinnovationandtechnologyinnovation,andalsoprinciplesofstreamlining,efficiencyandunity;thispaperputsforwardanintegratingschemewhichadoptsfunctionalstructureinthecompany’sofficesandmatrixstructureasorganizationmechanismintheprojectmanagement.Ita
5、lsobringsforwardsomesuggestionsonsettingupthefunctionalpostsandfixingthenumberofstaffanditscorrespondingmechanismconstructionaswell.Throughsuchintegrating,thecompanybecomesaneconomicentitybasedonmarketorientationandsuitabletomarketchangesandemployer’srequirementswithhighflexibilityandquickreaction
6、ability.;anentitywithascientificstructureofimprovementandadministration,withperfectmechanismmotivatedandboundbyliabilities,rightsandprofitsandperformanceevaluationsystemandwitheffectiveeconomiccountingandinternalcontrol;amodernconstructionproductiveenterprisewhichfocusesonmarkets,supportedbysystem
7、aticconstructionorganizationandordinationandmanagement,andguaranteedbyhighlyefficientandperfectmechanismandorganization.Finally,thecompanywillrealizeitsstrategyobjectiveofchangingtowardsanefficiencytypeorganizati
