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1、基于D2C集成平台用户体验的服装产品设计研究THEFASHIONDESIGNRESEARCHBASEDONTHEUSERS’EXPERIENCEOFD2CINTEGRATEDPLATFORMABSTRACTWiththedevelopmentofeconomyandthedemandoftheconsumeraboutpersonalizedandcustomizedcostumes,Chinesedesigners’brandscontinuetogrow.Also,thefurthercommercialprospectaboutaboveareais
2、gettingbrighter.However,theproblems,likelackofcommercialmanagementexperiencesandwiderangeoftargetusers,lowcommercializationofdesignproducts,andlowrateofmediaexposure,arestillexisted.Therefore,D2CIntegratedPlatformgivesdesignersanewdevelopmentdirection.Withtheriseofeconomiccommerce
3、,consumershaveanotherstatusasusers.D2CIntegratedPlatformalsomakesonlineandoff-linesaleintegrate.Thisresearchusesdataanalysismethod,questionnairesurveymethod,andcontradictionanalysismethodtoanalyze,survey,andcompareusers’experiencesaboutD2CIntegratedPlatform.Withfurthermarketsurvey
4、,thisresearchaimsatprovidingrecommendationsofD2CIntegratedPlatformbasedontheuserexperience,andfindsanewdevelopmentmodelofcombiningofcommerceanddesigner’sbrandsculture.Also,itcanguidedesignersusesD2CIntegratedPlatformtodesignproductstocatertoconsumers.Theresearchconclusionisasfollo
5、ws.Theimportanceoffeedbackinformationforuser’sexperiencesisthatthroughuser’sexperiences,designerswillpaymoreattentiontothedesign’susingpurpose,andtheproductswillconveytheinnerimagination,experience,metaphorandthelifeconcern.Therefore,designers’productscanmoreeasilygetconsumers’rec
6、ognitionandmarket’sacceptance.ThewriterchoosesthreerepresentativeD2Cintegratedplatformsforanalysis,makesamarketresearch,andwritesaquestionnairewith16questionsbasedonD2C3万方数据基于D2C集成平台用户体验的服装产品设计研究integratedplatform.ThethreeexamplesareDONGLIANGindependentdesignerbrandshop,BOHENUOMIC
7、HONGChinaoriginaldesignconceptstore,D2CMALLglobaldesignintegrationplatform.Throughtheanalysisofthequestionnaire,users’requeststothedesignpointofclothingproductsoftheD2Cintegrationplatformfromstrongtoweakdescendingorderare:clothingstyledesign,clothingpersonalizeddesign,clothingdesi
8、gnstyleselection,fashionandfashio
