剑阅读test精讲

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1、第一篇题型一•iNotalldoctorsarepersuaded•iiChoosingthebestoffers•iiiWhoisresponsiblefortheincreaseinpromotions?•ivFightingthedrugcompanies•vAnexampleofwhatdoctorsexpectfromdrugcompanies•viGiftsincludefinancialincentives•viiResearchshowsthatpromotionworks•viiiThehighcostsofre

2、search•ixThepositivesideofdrugspromotion•xWhoreallypaysfordoctors’freegifts?第一篇题型二•8SalesrepresentativeslikeKimSchaeferworktoaverylimitedbudget.•9KimSchaefer’smarketingtechniquemaybeopentocriticismonmoralgrounds.•10Theinformationprovidedbydrugcompaniesisoflittleusetod

3、octors.•11Evidenceofdrugpromotionisclearlyvisibleinthehealthcareenvironment.•12Thedrugcompaniesmaygivefreedrugsamplestopatientswithoutdoctors’prescriptions.•13Itislegitimatefordrugcompaniestomakemoney.B段•正数第一行“Butonanygivenday,whatSchaefercanofferistypicalfortoday’sdr

4、ugsrep-acartrunkfullofpromotionalgiftsandgadgets,abudgetthatcouldbuylunchesanddinnerforasmallcountry,hundredsoffreedrugsamplesandthefreedomtogiveaphysician$200toprescribehernewproducttothenextsixpatientswhofitthedrug’sprofile”，对应第八题。C段•正数第三行“Theyworkinanindustryhighly

5、criticizedforitssalesandmarketingpractices”，对应第九题。D段•正数第三行“Salespeopleprovidemuch-neededinformationandeducationtophysicians.Inmanycasestheglossybrochures,articlereprintsandprescriptionstheydeliverareprimarysourcesofdrugeducationforhealthcaregivers”，对应第十题。E段•正数第三行“Rare

6、lydopatientswatchadoctorwritewithapenthatisn’temblazonedwithadrug’sname,orseeanurseuseatabletnotbearingapharmaceuticalcompany’slogo.Millionsofdollarsarespentbypharmaceuticalcompaniesonpromotionalproductslikecoffeemugs,shirts,umbrellas,andgolfballs”，对应第十一题。F段•正数第一行“Fre

7、esamplesofnewandexpensivedrugsmightbethesinglemosteffectivewayofgettingdoctorsandpatientstobecomeloyaltoaproduct.Salespeoplehandouthundredsofdollars’worthofsampleseachweek-$7.2billionworthoftheminoneyear”，对应第十二题。G段•正数第四行“Intheendthefactremainsthatpharmaceuticalcompani

8、eshaveeveryrighttomakeaprofitandwillcontinuetofindnewwaystoincreasesales”，对应第十三题。第二篇题型一•TheNicaraguanNationalLiteracyCrusade