crm客户关系管理毕业论文外文翻译

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1、CRMCustomerRelationshipManagementACRMstrategyiscalledfortobothbuytimebeforenewproductofferingscouldbesourcedandofferedandtomovesignificantlyaheadofthecompetition.Whatisneededisastrategyinvolvingallaspectsofthecompany,includingdatabasestructure,creativeworkandstafftrainingth

2、atwouldultimatelyreducepotentialdefections,quicklyincreasefootfalltermandbuildadatabaseforfutureactivity.Theaimistorecognizeexistingcustomers,torewardthosecustomers,toreactswiftlytocustomerneedsandtoturnCustomerRelationshipManagement(CRM)intoCustomerManagedRelations(CMR).Th

3、epowerofwhatcustomerswant.Itlooksatthesavingfromacompany'spointofview,nottheempowermentfromcustomer'sperspective.CMRisthreethings:Anabilitytorethink,toreshapeyourorganizationanditsknowledgesothatitisatthedisposalofyourcustomersInternetenabledmanagementtoolswhichcustomersuse

4、togetwhattheywantAnabilitytoreacttotheinformationbeinggeneratedandusedbycustomersinordertoincreaseprofitabilityA4stageapproachcanbecreatedwiththeobjectiveto:DiscoverthecustomerviaaquestionnaireIncentivesandRewardthecustomertoreturnFindmoreHbestcustomers11throughnewcustomera

5、cquisitionDataminethecustomercasetomakerelevantproductofferingsCreatingaquestionnairebaseduponprovenandsuccessfulmodels.Inadditiontostandarddemographicandthelifestylequestionscustomerscanbeaskedaboutwhichproductstheywouldliketopurchaseatwhichtimeoverthefollowingmonths.There

6、sponsewillgivethecompanyacuttingadvantageasitwillbepossibletomoreaccuratelyforecastandrespondtocustomerneeds,whichnootherretailercanmatch.WithintroducingHreverseretailing11,insteadofofferingproductsandthenfindingthecustomerstopurchasethem,companycanmakepurchasedecisionstoge

7、therwiththecustomerandsourcetherightproductsintherightquantityresultinginadvantageouspricingforvolumepurchase.Secondly,wewillbeabletodataminethebaseandcommunicatewithcustomersatthetimetheysaidtheywouldbeinterestedinmakingthepurchase.Fromthequestionnaireinformationarelationa

8、ldatabasecanbebuiltthatcanbesegmentedbydemographics,productsowned,productsdesireda