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1、课时作业（二十二）题型纽合练练速度（限时：40分钟）I•阅读理解Bringanygroupofbusinessownersormanagerstogether,askthemthebestwaytopromotetheirorganizations,andyou"11getdifferentanswers.Thatcomesasnosurprise.Whenitcomestopromotingabusiness,tryingtofindthesinglechoiceisrarelywise.You，11seebus
2、inessownersandmanagerstryradioadvertising.Whenthatdoesn，tproducetheresultstheywant,they'llchangetosendingdirectmail.Whenthatdoesn'tcreateajumpinsales,they，11buyTVcommercials.Whenthatfallsshortoftheirexpectations,they'11tryanewonlinestrategy...anditgoesonandon.
3、Formostcompanies,thebestapproachisamixofdifferentchannels,organizedinwaysthatalloweachtobuildupontheothers.Thechannelthatwillworkbestinagivensituationdependsonalotoffactors,includingthecompanyitself,itsaudienee,themessagebeingconveyed,theenvironment,andmanymor
4、e.JustthatradioworkedwellforacompanyJslasteffortdoesn，tmeanthatTVadvertisingwouldn，tbeabetterchoicethistime.Ormaybetherightchannelisdirectmail.There'snosimpleanswer,becausetherearesomanyvariables.Ifyouraudienceisbroadthenmayberadioornewspaperadvertisingistheri
5、ghtchoice.Ifyou'retargetingacarefullydefinedgroup,suchasformercustomers,directmailoremailwillprobablyperformbette匚Therearetwoimportantlessonshere.Thefirstisnottoconcentrateontryingtofindasinglechannelthatwillserveallofthecompany'sneeds,becauseitjustdoesftexist
6、.Thesecondlessonisthatbeforeyouspendthefirstdollartopromoteyourbusiness,youneedtodomorethanalittlelearning.Yoif11reallyneedtounderstandyourcustomers,yourmarketplace,yourcompetitors,andtheenvironmentsinwhichyoudobusiness.Andyouneedagoodunderstandingofwhatmakeso
7、nemarketingchannelrightforonesituation,butnotanother.［语篇解读］本文为一篇说明文。作者介绍了公司常用的促销罠略。1•AccordingtoParagraph1,thereareno.A•cheapadsB•unsuccessfuladsC.perfectadsD.allpurposeads解析：推理判断题。根据第一段可知，如果把公司老板或经理们聚在一起问他们促销的最佳方法，他们会有不同的答案。这不足为奇。为了达到他们预想的促销效果，公司不斷采取不同的方式做广告。
8、由此可推出：没有完美的广告，故答案为C项。答案：c2.Whatisthebestwaytopromoteabusiness?A・Usingachannelthatservesallofyourbudget.B.Puttingadsonvariouschannelsatthesametime・C.Creatinganadthatappealstoallyour
