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1、湖北生物科技职业学院《商务英语会话1》课程教学大纲一、课程代码：15课程名称：商务英语会话课程类别：职业技术课学时：52(实践52学时)适用对象:08级商务英语专业考核方式：考查(平时成绩占总成绩的30%)先修课程：英语口语教程后继课程：国贸核心英语二、课程理论大纲、实践大纲：由于商务英语专业课程的特殊性即，听说读写译技能操作性强，理论与实践在课堂上联系的非常紧密，故而其课程理论大纲、实践大纲融合在一起更能指导教师的课堂教学。(-)课程教学目标本册书的教学以商务业务话题为主，旨在通过思考型和解决问题型话题的训练，培养学生的英语思维能力，让他们能用英语来解决实
2、际问题。(-)教学内容、要求及学时安排序号单元主要内容教学要求学时1UnitlMarketresearch实践教学1-Thefunctionofmarketresearch2.Howtocarryoutamarketresearch3.QuestionnaireCommunicativewayofteaching2Dialogues12Practice1,2,3,4Task-basedmethodindirectwaysituationalwayofteaching32Unit2MarketAnalysis实践教学Howtodescribemarketmov
3、ementandanalyzemajorcompetitorHowtodevelopmarketanalysisCommunicativewayofteaching2Dialogues1,2,Practice1,2,3,4Task-basedmethodindirectwaysituationalwayofteaching33Unit3SalesPromotion实践教学VariouswaysofsalespromotionDesignsalespromotionschemeCommunicativewayofteaching2Dialogues12Prac
4、tice1,2,3,4Task-basedmethodindirectwaysituationalwayofteaching34Unit4Advertising实践教学MakeadvertisingcompaignformewproductsDesignandmakeTVcommercialCommunicativewayofteaching2Dialogues1,2,Practice1,2,3,4Task-basedmethodindirectwaysituationalwayofteaching35Unit5TradeFair实践教学Describeac
5、ommonexhibitionshowHowtopreparethetradefairCommunicativewayofteaching2Dialogues12Practice1,2,3,4Task-basedmethodindirectwaysituationalwayofteaching36Unit6BrandPower实践教学IntroducenewproductsfromallaspectsProductpresentationCommunicativewayofteaching2Dialogues1,2,Practice1,2,3,4Task-b
6、asedmethodindirectwaysituationalwayofteaching37Unit7CorporationItroduction实践教学TalkingaboutthetypeofcompanyandintroduceitGetdetailedinformationaboutthecompanyCommunicativewayofteaching2Dialogues12Practice1,2,3,4Task-basedmethodindirectwaysituationalwayofteaching38Unit8Invitation实践教学
7、HowtoacceptorrefuseaninvitationwellHowtoofferaninvitationCommunicativewayofteaching2Dialogues1,2,Practice1,2,3,4Task-basedmethodindirectwaysituationalwayofteaching39Unit9VisitingaPlant实践教学HowtoshowdifferentareasofacompanyBrieflyintroduceacompanyanditsproductCommunicativewayofteachi
8、ng2Dialogues12Practice1,2,
