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1、兰州一中2018-2019-1学期高一年级期末考试试题英语说明：本试卷分第Ⅰ卷（选择题）和第Ⅱ卷（非选择题）两部分。满分120分，考试时间100分钟。答案写在答题卡上，交卷时只交答题卡。第Ⅰ卷第一部分阅读理解(共两节，满分30分)第一节(共10小题:每小题2分,满分20分)阅读短文,从A、B、C和D四个选项中选出最佳选项。AAbrightyellow“M”tellsyouthatit’saMcDonald’srestaurant;wealsoassociatethecheerfulthemetune“I’mLovin’It”withthe
2、famousUSfastfood.Abrand’smusichasasimilareffectonitscustomersasitslogo.“Itappealsdirectlytotheheart,whereconsumers’decisionsarereallymade,”wroteMarketingWeek.Thisisprobablywhycompaniesfromaroundtheworldhaverecentlyfocusedmoreonbuildinga“sonic(声音的)identity”.Anexampleisthes
3、oftwarecompanyTencentQQ.Since2014,thisChinesecompanyhasbeentryingtotrademark(申请商标权)its“Di-Di-Di-Di-Di-Di”notificationsound.ThetrademarkwasfinallyapprovedonNov15,whichmeansthatTencent’s“Di-Di-Di-Di-Di-Di”notificationsoundisnowprotectedbylawandcanonlybeusedbyQQ.Soundandmusi
4、ccanalsohelptellstories.InGameofThrones(《权力的游戏》)therearesomanycharactersthatitisdifficulttomemorizethemall.So,theywrotemelodies(旋律)specifictoeachfamily.Theresultisthatcharactersdonotonlylookfamiliar,butsoundfamiliartoo.“Ithinkahugereasonwhysoundinspiresactionisthat,onanun
5、consciouslevel,wearealwayslistening,”LaurenNagel,executivecreativedirectoratPandoraMedia,toldGeoMarketing.“Youcancloseyoureyes,butyoucan’tshutyourears.”1.Whatistheinfluenceofabrand’smusic,accordingtoMarketingWeek?A.Itcreatesarelaxingenvironment.B.Ithelpstogetcustomers’att
6、ention.C.Itmakesthebrandbetterknown.D.Itencouragesconsumerstomakequickdecisions.2.TheexampleofTencentQQismainlyusedtoshow______.A.howcompaniesvaluetheirsoundsandmusicB.theimportanceoftrademarkprotectionC.thelastingimpactofabrand’smusicD.whatmakesagoodnotificationsound3.Ho
7、wdoesmusichelpGameofThrones?A.Ithelpstocreatemoreimpressivescenes.B.Ittellsaboutthecharacters’personalities.C.Itsuggeststhatimportantthingsarecoming.D.Itmakesthecharacterseasiertoremember.BPerhapsnooneknowsthepowerofimaginationbetterthanChinesewriterLiuCixin.Untilfouryear
8、sago,Liuworkedfull-timeasacomputerengineeratapowerplantinShanxiprovince.Heonlywrotesciencefictio
