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1、...宜宾学院YIBINUNIVERSITY本科毕业论文(设计)题目:我国建设工程投标文件的编制技巧专业:工程管理学生姓名:刘菲学生学号:040304006系级班:经管系04级11班指导教师:肖跃文职称:讲师WORD格式整理...摘要随着市场经济的不断深入、发展和进一步规范,市场运行规律正被人们了解、熟悉、掌握和运用。人们参与市场竞争的机会日益增多,这种竞争在招标、投标中的体现越来越多而且越来越趋于国际标准和规范,这就要求市场营销人员不失时机地运用市场律,抓住市场脉搏,熟悉和掌握招标、投标的过程、规律、习惯和惯例,不断提高自身的业务水平和技能,在投标
2、中避免或减少遗漏和失误,做到真实、全面、准确、详细而高效地完成每一部分必需的内容,提高标书制作水平,提高中标率,巩固老市场,赢得新客户,努力扩展市场占有率,在日趋激烈的市场竞争中,取胜于竞争对手,立于不败之地。但在编制投标书时,编制人员本身的业务水平、技能、对招标书的理解,要求的投标期限、投标小组内部及其与相关部门间关系的协调等诸多原因,常常造成投标书编制质量不高,即造成外表包装粗糙简陋、内容不全面、回答问题偏颇、技术力量体现不足、报价不合理等情况。对此,标书制作人员应引起高度的注意,加以改进,提高标书编制质量。关键词:技术标;商务标;编制技巧;注意
3、事项WORD格式整理...AbstractAlongwithmarketeconomyunceasinglythorough,developandfurtherstandard,themarketoperatinglawisbeingunderstoodbythepeople.Theopportunityofthepeopleparticipateinthemarketcompetitionareincreasingdaybyday,thiskindofcompetitioninthetender,thebidmanifestsmoreandmore
4、andmoretendstotheinternationalstandardandthestandard,thisrequeststhemarketmarketingpersonneltoutilizethemarketruleinstantaneously,holdthemarketpulse,familiarandgrasptender,bidprocess,rule,customandconvention,raiseownvocationallevelandtheskillunceasingly,avoidsorreducethemistake
5、,completeeachpartofessentialcontentsreally,comprehensively,accuratelyandhighlyenhancetheselectingrate,consolidatetheoldmarket,winthenewcustomer,expandthemarketsharediligently.Windaybydayintheintensemarketcompetition.Butwhenestablishmenttender,theestablishmentofstrengthitselfvoc
6、ationallevel,theskill,Theunderstandingtothetenderbook,therequestbiddeadline,thebidgroupinteriorandwiththecorrelationdepartmentaskedrelationalthecoordinationandsoonmanyreasons,createthetenderestablishmentqualitynottobehighfrequently,namelycreatesthesemblancepackingroughlycrude,t
7、hecontentnotcomprehensive,replythequestionbiased,thetechnicalforcemanifeststheinsufficiency,thequotedpricenotreasonablyandsoon.Regardingthis,thesignbookmanufacturesthepersonneltobesupposedtobringtothehighattention,improvesthesignbookestablishmentquality.Keywords:techniquebid;co
8、mmercialbid;compilationskill;mattersneedingWORD格式整理...