【5A文】Costco Wholesale Corporation.ppt

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1、By:LeahWakemanTiffanyKingCarrieDotsonWhatdoesCostcodo?ProvidesandsellsawidearrayofqualityproductsandservicestoitsmembersatlowestpricepossibleWhereareTheyGlobally?PuertoRicoUnitedKingdomJapanSouthKoreaMexicoCanadaTaiwanUnitedStatesMarketFactorsCostcol

2、ooksatmanyvariables…PoliticalEconomicStabilityPurchasingPowerFourelementsRightplaceRightlocationRightproductsRightpricesPuertoRico/CanadaPuertoRicoPartofU.S.PuertoRicoandU.S.Regulations/lawsCultureValuesPersonalspacenon-existentInterruptingcommonCana

3、daDiverseethniccultureDiverseproductsBilingualpackagingUnitedKingdom/JapanUnitedKingdomConsideredtakeoveranddiscountthreatRenameofitemsValue…TeamworkPunctualityJapanLackofacreageBuildingswithmorethanonefloorLongtermnegotiatorsValuesocialactivitiesSou

4、thKorea/MexicoSouthKoreaLackofacreageProductdifferenceLivefishMexicoValue…FamilyHierarchalstructureHeritage(architecture,etc)Strengths/WeaknessesStrengthsDiverseproductsandservicesDiversetargetmarketMarketingstrategyWeaknessesConcentrationinCaliforni

5、aRelaxedqualitycontrolWeakcompliancesystemOpportunities/ThreatsOpportunitiesDemandofprivatelabelOnlineshoppingExpandmarketpresenceThreatsIncreaseincompetitorsLowconsumerconfidenceLegalaccusationsHumanResourcePoliciesThethemefoundineachofCostco’sCodeo

6、fEthicsObeytheLawTakeCareofOurMembersTakeCareofOurEmployeesRespectOurSuppliersRewardOurShareholdersTakeCareofOurEmployeesAvg.Wage14benefitprogramsLowTurnoverTheAnti-WalmartCulturalIntegration&MarketAdaptationCuernavaca,MexicoTheCityCasinodelaSelvaThe

7、PurchaseTheReviewTheTreesTheMuralsTheGelmanCollectionWhatdoesthisStoryshow?Costco’sGrowthCostcofirstopenedit’sdoorsinSeattle,WA1983!544Storesworldwide143,000+employeesworldwideCostco’sGlobalStrategiesAdvertisementLowOverheaddrivesdowncostsRelationswi

8、thSuppliersRelationswithConsumers“TreasureHuntAtmosphere”QualityOrganizationalDesignCostco’sBusinessModel:SellQualityProductsatLowPricesMarketingDivisionAccountingandFinanceDivisionInternationalRelationsDivisionOrganizationalDesignJimMurphy,thesenior