zy报业集团管控研究

zy报业集团管控研究

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时间:2019-02-03

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1、AbstractSincetllerefo衄andopening,becauseofChina'ssustainedandrapideconomlcdevelopment,thenewspapermarkethasalsoobtainedtheconsiderabledevelopment,industrializationtrendisveryobvious.Also,withChina'sculturalSvSt锄reform,conglomerationhasbecomeamainstrea

2、mtrendofChma’snewspaperindustrydevelopment.Since1996,China'sfirstnewsp印ergrouphaSestablished,thenewspapergrouphasreachedatotalof49,thenewspapergrouphasaIlimportantinfluenceinthefieldofdevelopmentofnewspaperandmedla1ndus仃yinChina,greatlypromotedthespec

3、ializationandMarketprocessofthenewspaperiIlduS乜瓢Butbecausehistoricalfactors,China'snewspaperindustrymaIlagementsvstemisrigid,thestructureofpropertyrightsisnotclear,resourceintegrationhasma】吖difficulties,governancestructureisnotperfectandthecomolSystem

4、1snotpe疵ct,resul血ginthenewspapergroupCannotplaytheroleofgroup·Howtoovercomemesystemobstacle,changethemodeofoperation,strengthenthegroupmanagementcontrol,formingagrouptogether,expandingthescaleand碰luenceotgroup,isthekeytothedevelopmentofChina'snewspape

5、rgroupinthlsstage·ZYDressgroupwasfoundedin2009,isalocalnewspaperofZcity,basedonthedecisionofthecentral,provincialPartyCommitteeondeepeningthereformofmeculturalsystemandthespiritoftheZcityaboutStrengtheningcultureofthecitv,tIlecu玎entmainbusinessisdmini

6、stratedbytheZmunicipalPartyCommitteePropagandaDepartmentdirectly,isitselfapublicenterprise·ZYpress对oupisdifferentfromthegeneralenterprisegroup,hastheparticularityofChlnesenewspapergroupsincommon,principlethatpartycontrolmediacannotbechanged,institutio

7、nsandenterprisesunderthecoexistence,andthepursuitofsoclalbenefitsurlderthepremiseofeconomicbenefits.TheoldmanagementsystemaIldmetraditionalmanagementideas,coupledwithChina'sspecialeulturalsystembackgroulld,resultinginthenewlyformedZYnewspapergroupmthe

8、comr01processareoftenappearingeneralenterprisegroupcontrolproblem,butalsoaspecialproblemitself.Inthispaper,theproblemofZYpressgroupcontrolwereIIstudieda11danalyzedbasedonthewholeideathatquestioning-Analysising—solv啦.Byusingthemethodoflinkingth

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