zy报业集团管控研究

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1、AbstractSincetllerefo衄andopening，becauseofChina'ssustainedandrapideconomlcdevelopment，thenewspapermarkethasalsoobtainedtheconsiderabledevelopment，industrializationtrendisveryobvious．Also，withChina'sculturalSvSt锄reform，conglomerationhasbecomeamainstrea

2、mtrendofChma’snewspaperindustrydevelopment．Since1996，China'sfirstnewsp印ergrouphaSestablished，thenewspapergrouphasreachedatotalof49，thenewspapergrouphasaIlimportantinfluenceinthefieldofdevelopmentofnewspaperandmedla1ndus仃yinChina,greatlypromotedthespec

3、ializationandMarketprocessofthenewspaperiIlduS乜瓢Butbecausehistoricalfactors，China'snewspaperindustrymaIlagementsvstemisrigid，thestructureofpropertyrightsisnotclear,resourceintegrationhasma】吖difficulties，governancestructureisnotperfectandthecomolSystem

4、1snotpe疵ct，resul血ginthenewspapergroupCannotplaytheroleofgroup·Howtoovercomemesystemobstacle，changethemodeofoperation，strengthenthegroupmanagementcontrol，formingagrouptogether,expandingthescaleand碰luenceotgroup，isthekeytothedevelopmentofChina'snewspape

5、rgroupinthlsstage·ZYDressgroupwasfoundedin2009，isalocalnewspaperofZcity,basedonthedecisionofthecentral，provincialPartyCommitteeondeepeningthereformofmeculturalsystemandthespiritoftheZcityaboutStrengtheningcultureofthecitv，tIlecu玎entmainbusinessisdmini

6、stratedbytheZmunicipalPartyCommitteePropagandaDepartmentdirectly,isitselfapublicenterprise·ZYpress对oupisdifferentfromthegeneralenterprisegroup，hastheparticularityofChlnesenewspapergroupsincommon，principlethatpartycontrolmediacannotbechanged，institutio

7、nsandenterprisesunderthecoexistence，andthepursuitofsoclalbenefitsurlderthepremiseofeconomicbenefits．TheoldmanagementsystemaIldmetraditionalmanagementideas，coupledwithChina'sspecialeulturalsystembackgroulld，resultinginthenewlyformedZYnewspapergroupmthe

8、comr01processareoftenappearingeneralenterprisegroupcontrolproblem，butalsoaspecialproblemitself．Inthispaper,theproblemofZYpressgroupcontrolwereIIstudieda11danalyzedbasedonthewholeideathatquestioning-Analysising—solv啦．Byusingthemethodoflinkingth