中国nbl联赛swot的分析

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1、扬州大学硕士论文(5)加大对联赛和球星的培养与包装，形成球星效应；(6)利用好我国广阔的篮球市场，营造良好的篮球市场氛围，吸引更多人喜欢篮球，选择到现场观看比赛；(7)在中国篮协的宏观布局和大力支持下，规划未来NBL联赛的发展方向。关键词：NBL联赛；SWOT分析；运营；王栋栋中国NBL联赛SWOT分析AnalysisofChina’SNBLLeaguewithSWOTAbstract3一NBListheabbreviationofNationalBasketballLeague，EnglishnameistheNationalBasketbal

2、lLeague，formerlyknownastheChinesemen’sBasketballLeague(CBL)，in2005officiallychangeditsnametoNBL．TheNBLLeagueisanotheroccupationbasketballleagueinChinaexceptCBALeague，bytheearlyChinesemen’sBasketballLeagueBmergedwithSeriesB．Accordingtotheestablishmentofplanning，thefutureofNBLi

3、smoremarketingthanCBA，andhaveaflexiblesystem．Butduetoalatestart，thedirectionofdevelopmentisnotclear,theleague’SinfluenceandpopularityareunablecomparedwithCBALeaguenow,itCanbesaidthatthedevelopmentofentireNBLLeagueisdifficult．Fromthe2005-2012season，theleaguehasquittheteammoret

4、han10，The2012NBLLeaguereceivedmuchattentionbecausethereformAsthegrowinginfluenceofCBAleague，Thehome-and-awaysystemincreasedtheexposureofNBLoutstandingteams，ButtheLeaguehasdevelopedforalongtime，muchexposureopportunityisstillfarfromenough，butalsoneedtorecognizeexternalenvironme

5、nttheLeagueoperationexternalenvironment，knowtheiradvantagesanddisadvantages，aclearfutureLeaguedevelopmentmustfacetheopportunitiesandthreats，havefaCedtheproblem．CantherealfromtheLeaguemarketdevelopment,brand，improvethequalityofthegame，AttractmoreandmorepeopleconcernedabouttheL

6、eague，improvevisibility,andcreatemoresuitablefortheleague’Sintemalandexternaldevelopmentenvironment．ThisarticlecarriesontheanalysistotheentireleaguewithSWOTmethod，whichsuggeststhatthemainadvantagesofNBLLeagueoperationare：clearLeagueclubpropertyrights；flexiblemanagementsystem；

7、asOurcountrybasketballtalentpool；as打ongawarenessoftherightsprotectionofsponsors．Themaindisadvantageisthelackofoverall：packagingandpropagandaoftheleague；matchthelackofappreciation；lackofprofessionals，lackofmanagementexperience；lackofstarplayers．Leaguefacingthefuturedevelopment

8、opportunities：reformandLeague；choosetigersportsnetworkforofficialweb