百校名题---甘肃省兰州市第一中学2018-2019学年高一上学期期末英语---精校解析Word版

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1、此卷只装订不密封班级姓名准考证号考场号座位号2018-2019学年甘肃省兰州第一中学高一上学期期末考试英语注意事项：1．答题前，先将自己的姓名、准考证号填写在试题卷和答题卡上，并将准考证号条形码粘贴在答题卡上的指定位置。2．选择题的作答：每小题选出答案后，用2B铅笔把答题卡上对应题目的答案标号涂黑，写在试题卷、草稿纸和答题卡上的非答题区域均无效。3．非选择题的作答：用签字笔直接答在答题卡上对应的答题区域内。写在试题卷、草稿纸和答题卡上的非答题区域均无效。4．考试结束后，请将本试题卷和答题卡一并上交。第I卷（选择题）一、阅读理解Abri

2、ghtyellow“M”tellsyouthatit’saMcDonald’srestaurant;wealsoassociatethecheerfulthemetune“I’mLovin’It”withthefamousUSfastfood.Abrand’smusichasasimilareffectonitscustomersasitslogo.“Itappealsdirectlytotheheart,whereconsumers’decisionsarereallymade,”wroteMarketingWeek.Thisisp

3、robablywhycompaniesfromaroundtheworldhaverecentlyfocusedmoreonbuildinga“sonic(声音的)identity”.AnexampleisthesoftwarecompanyTencentQQ.Since2014,thisChinesecompanyhasbeentryingtotrademark(申请商标权)its“Di-Di-Di-Di-Di-Di”notificationsound.ThetrademarkwasfinallyapprovedonNov15,wh

4、ichmeansthatTencent’s“Di-Di-Di-Di-Di-Di”notificationsoundisnowprotectedbylawandcanonlybeusedbyQQ.Soundandmusiccanalsohelptellstories.InGameofThrones(《权力的游戏》)therearesomanycharactersthatitisdifficulttomemorizethemall.So,theywrotemelodies(旋律)specifictoeachfamily.Theresult

5、isthatcharactersdonotonlylookfamiliar,butsoundfamiliartoo.“Ithinkahugereasonwhysoundinspiresactionisthat,onanunconsciouslevel,wearealwayslistening,”LaurenNagel,executivecreativedirectoratPandoraMedia,toldGeoMarketing.“Youcancloseyoureyes,butyoucan’tshutyourears.”1．Whati

6、stheinfluenceofabrand’smusic,accordingtoMarketingWeek?A．Itcreatesarelaxingenvironment.B．Ithelpstogetcustomers’attention.C．Itmakesthebrandbetterknown.D．Itencouragesconsumerstomakequickdecisions.2．TheexampleofTencentQQismainlyusedtoshow______.A．howcompaniesvaluetheirsound

7、sandmusicB．theimportanceoftrademarkprotectionC．thelastingimpactofabrand’smusicD．whatmakesagoodnotificationsound3．HowdoesmusichelpGameofThrones?A．Ithelpstocreatemoreimpressivescenes.B．Ittellsaboutthecharacters’personalities.C．Itsuggeststhatimportantthingsarecoming.D．Itma

8、kesthecharacterseasiertoremember.PerhapsnooneknowsthepowerofimaginationbetterthanChinesewriterLiuCixin.Untilfo