网上创新竞赛机制设计实证分析

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1、CONTENTSPage摘要....................................................................................................................................IABSTRACT...............................................................................................

2、.......................IIACKNOWLEDGEMENTS...........................................................................................IVLISTOFTABLES........................................................................................................

3、VIILISTOFFIGURES.....................................................................................................VIIICHAPTER1INTRODUCTION....................................................................................11.1Researchbackground...

4、...............................................................................11.2Researchpurposeandsignificance.............................................................31.3Researchmethodsandresearchpath..........................................

5、................61.4Innovationpointsofresearch......................................................................7CHAPTER2LITERATUREREVIEW........................................................................82.1Conceptsofonlineinnovationcontest

6、........................................................82.2Themodeofonlineinnovationcontest.....................................................122.3Participationmotivationandbehaviorsofcontestants.............................142.4Optimaldesignofinn

7、ovationcontests......................................................15CHAPTER3THEORETICALMODELDEVELOPMENT....................................223.1Performancemodelofonlineinnovationcontest.....................................223.2Theoryanalysisoffact

8、orsofinfluencingperformance............................28CHAPTER4EMPIRICALMODELANDDATADESCRIPTION........................334.1Datacollection..........................................................................................334.2Variablemeasure