【5A版】英国旅游业概况.ppt

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1、TourisminBritainUKTourismfactsandfiguresTourismwasworth£115.4bntotheUKeconomy–equivalentto8.9percentofUKGrossDomesticProduct.ThisyearthelaunchofthenewcampaignaimedtobuildonthatsuccessasBritainplayedhosttotheQueen'sDiamondJubileeandtheLondonOlympicsin2012.t

2、heworld's 7thbiggesttouristdestination.ThedatashowsthattheUSremainsthemost-valuableinboundmarket.Nevertheless,thenumberoftravellersoriginatingfromEuropeislargerthanthosetravellingfromNorthAmerica-21.5millioncomparedto3.5millionAmerican/CanadianvisitorsWhen

3、combinedwithdomestictourism,theindustryisworthUK£115billionayearandemploys2.6millionpeople-onbothmeasurementsthataccountsforaround9%oftheUKeconomy.Overseasvisitorsspendaround£18billionayearinthiscountryandtheycontributemorethan£3billionintaxanddutytotheExc

4、hequer.Effectavaluablesourceofforeignexchange,theUK’sthirdhighestexportearnerbehindchemicalsandfinancialservices.Crucially,againstthebackdropofaslowrecoveryfromrecession,tourismisgrowingfasterthanothereconomicsectors.touristindustryprincipally"cultural"and

5、"heritage"basedInLondonThecountry'sprincipaltouristdestinationsareinLondon,withthe TowerofLondon beingthesinglemostvisitedattractioninthecountryOutsideofLondonEdinburghCastleisthemostpopulartouristdestinationforoverseasvisitorsattractingmorethan1.2millione

6、achyear.TimeFrameTouristseason--MarchthroughSeptember.Hotelpricesaregenerally20percenthigherthannormalduringthistimeduetodemand.Winterisnotidealasitiscoldandthesunsetsjustafter4p.m.,buttouristsbravingthecoldandrainwillavoidthecrowdsandincreasedpricesofhigh

7、touristseason.transportationAnefficientsystemofmotorways,railwaysandairportsallowsforeasytransportationfromoneendofthecountrytotheotherInfluenceTourismplaysasignificantpartintheeconomiclifeofEngland.ManyEnglishpeopletravelabroad,whichtakesmoneyoutofthecoun

8、try.However,manyotherpeoplecometoEnglandastourists,andthisiseconomicallybeneficial.ThereissignificanteconomicbenefitfromAmericanandAustraliantourists,aswellasothertouristsfromEuropeancountries.Tourismsupports