资源描述：
《郑州宇通客车公司营销策略分析》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、武汉工程大学硕士学位论文营销策略、在线营销策略、感情营销策略、订单营销策略、服务营销策略七个方面对宇通客车的营销策略进行分析；第五章是对宇通可测营销策略上存在的问题进行分析；第六章是提出改进建议；第七章是对全文的总结。关键字：郑州宇通客车；营销策略；客车市场II万方数据AbstractAbstractThispapercontainsofsevenchapters.Inthefirstchapter,thetopicisaboutthetheoretical,practicalsignifican
2、ce,researchcontent,researchmethods,technicalroutes,andinnovation.Thesecondchapteristhetheoreticaloverview.TheoreticalReviewisthebasisofthestudyofeacharticle.Sobeforewriting,theauthorreadsalotofliteratureinordertosummarizetheliterature.Therearethreepar
3、ts,includemarketingtheoryandstrategyreviewautomotivemarketingStrategy,busmarketingstrategy.Andthetheoreticalsystembecomesthebasisfortheanalysisbelow.Thethirdchapterisaboutdomesticandinternationalbusmarket.Inthischapter,therearethreeparts,includinganov
4、erviewofthedevelopmentstatusofthedomesticbusmarket,thedevelopmentstatusofforeignbusmarket,domesticandinternationalbusmarketcomparativestudy.Themaincontainsincludesthecourseofdevelopmentofthedomesticandinternationalbusmarket,developmentstatusandfuturea
5、nalysisofthedirectionofdevelopment,andcomparativeanalysis.What’smore,theauthorusesthelatestdataandgraphictoanalyzetheimportanceofbusindustry,evenintheprocessofeconomicdevelopment.TheforthchapterisaboutthestatusofZhengzhouYutongBusdevelopment.Inthischa
6、pter,themaincontainincludesprimarilyofYutongBusOverview,thePESTanalysisandSWOTanalysis.Inthefirstpart,theauthorintroducesinformationofZhengzhouYutongBus,analysisofthecourseofdevelopmentandthestatusoftheindustry.Inthesecondpart,theauthorusesthePESTmode
7、ltoexplainfromfourelements,includingpoliticalelements,economicelements,socialelementsandtechnicalelementsofthefourelements.Inthethirdpart,theauthorusestheSWOTmodeltoexplainfromfourelements,includingtheadvantagesoftheYutongBus,YutongBusdisadvantageofth
8、eYutongBus,opportunityandthreatofYutongBus.Intheforthpart,marketingstrategyofZhengzhouYutongBusistalked.Beforewritingthispaper,theauthorreadlotsofarticlesabouttheYutongmarketingstrategy.However,themarketingstrategyhavechangedalotcomparedwithbe
