英思力美语培训学校发展战略分析

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1、培育竞争优势方面有一定的启示意义，对我国英语培训行业的发展有一定的参考意义。关键词：英语培训，核心竞争力，战略分析，战略制定AbstractWiththedeepgoingofChina'sreformandopentotheoutsideworld，English，astheworld'scommonlanguage，becomesmoreandmoreimportantinourdailywork孤dlife．Duetothem曲increasingmarketrequirement,Englishtrainingindustrydev

2、elopsveryfastinChina．ZhengzhouESLILanguageTrainingCenter，seizedtheoPPortunityandwonsomeachievementswith8yearshardworking．However，inrecenttwoyears，thedevelopmentofESLIisstagnant．InordertohelpESLIgetout舶mthetroubleandleadESLIgobacktoarapidandstabledevelopingtrack，astrategyfo

3、rmulatedaccordingtothecurrentsituationofEnglishtrainingindustryaswellasthecharacteristicofESLIitselfisinhi曲need．ByanalyzingdomesticlanguagetrainingmarketaswellastheresourcesofESLIlanguageschool，IfoundtheproblemsandworkedoutastrategyforthefuturedevelopmentofESLI．Accordingto

4、thetheoryofstrategicmanagement，thispaperdidthemacroenvironmentanalysis，PorterFiveForcesModelanalysisandSWOTstrategicchoicefromseveralaspectssuchasthemacroenvironmentandregionalcompetitiveenvironmentofthetrainingindustry，thedevelopingstages，internalconditionsanddevelopmentg

5、oalsofESLIetc．．ThispaperpointedouttllecurrentmarketdemalldsituationthateducationaltraininginstitutionsarefacingandmefIlturedirectionofthetrainingsch001．Aspecificstrategicschemeandimplementationmeasuresarealsoincludedinthispaper，whichprepareswellintheoryandpracticeformeeffe

6、：ctiveimplementationoftheenterprisestrategies·Withtheincreasingstrongerofmarketcompetitionandsegmentsaswellashomogenizationofservice，businessesmustadjusttheirstrategiestosurviveanddevelopinthestrongcompetition，usingmodemmanagementtheoryandmethodstocultivatethecorecompetiti

7、venesstokeepaninvinciblepositioninthecompetition·ThispaperfirstintroducedthegrowthprocessandoperatingconditionsofESLI，analyzedthekeyfactorsaffectingitsdevelopment，andfoundtheproblems；Then，thispaperanalyzedtheexternalandinternalenvironmentofEnglishtrainingindustry，IIIresea朋

8、medthehumanresources，teachingandresearchingability，financialresources，corporateculture，ma