哈佛分析框架在出版企业财务分析中的运用

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1、万方数据西南交通大学硕士研究生学位论文第1I页AbstractOurcountryissuedthetwelfthfive‘yearGuideline，inwhichourgovemmentproposetoemphasisthestatueoftheculturalindustryandmakeitbecomemainstayindustryinourcapitaleconomysystem．Thepublishingindustryisanimportantpartofculturalindustry,especiallyp

2、ublishingcompaniesonthecapitalmarketinrecentyears，withthepowerofcapitaltoseekthetransformationandupgrading，facingstandingatanewhistoricalstartingpointtoachieveleapfrogdevelopmentopportunities．Financialanalysis，namelyfinancialstatementanalysis，withthepurposeoftransfor

3、mationfinancialstatementdataintousefulandavailableinformation，callassistclienttoimproveandperfecthisdecision．BasedonHarvardFrameworkforenterprisefinancialanalysis，financialanalysisupdatetheperspectiveoftraditionalfinancialanalysistotheheightofstrategicanalysis，strate

4、gicanalysisandthecombinationoftraditionalfinancialanalysis，combiningqualitativeanalysisandquantitativeanalysis，fortheenterprisetomakescientificpredictionsaboutthefuture．Thethesis，dividedintofivechapters，selectSPMCompanyasresearchobject．Thefirstchapterisintroduction，m

5、ainlyintroducingthebackgroundandsignificanceofthethesis．Thesecondchapterislargelyabouttheoverviewofinvolvedtheories．Basedoncomparisonandanalysisbetweentraditionalandmodemfinancialanalysismethods，thethesisfocusesonstatementofHarvardanalysisframeworkandthemethodofstrat

6、egicanalysis．ItfollowsthatthebackgroundofSPMCompanyandrelatedinformationwillbereleasedinthethirdchapter．ThoughintroductionofbackgroundofSPM，thethesissettoanalysisoverallstrategicenvironmentaboutthewholepublishingcorporation，thedutyandmissionofpublishingcorporation，su

7、rvivalcycleanalysis，strategicenvironment，toolsofPorter’S5ForcesModelanalysis，thevalueofthepublishingenterpriseetc．ThefourthchapteriStheSPMCompanyaccountingandfinancialanalysis．Accountinganalysis，bycomparingtheSPMlistedcompanywithpublishingindustryenterprisegroup，thek

8、eytotheanalysisofthepublishingindustryaccountingpoliciesandaccountingestimates．Financialanalysisincludestrendanalysis，structureanal