基于fahp-topsis的钢企新产品开发项目选择分析

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1、第1I页武汉科技大学硕士学位论文AbstractTheincreasingpressureofChina’Sdowntumeconomyhastakenitstollonthedevelopmentoftheironandsteelindustry,whichisnowinthedilemmaofgreatloss，traditionalproductmarketabilityandprofitabilitydeclining，anditcan’tbechangedintheshortrun．Enterprisesaretendingtothe“Tr

2、oika”，multispecies，highqualityandlow-costformoreprofitandhighefficiency．Theirstrategicpurposesandsustainablycompetitiveadvantagesareoftenobtainedthroughincreasingtechnologycontentandencouraginginnovation，outputtinghigh—endproductswithaddedvalue．However,NPD(newproductdevelopment

3、)iscomplicitsystemengineering，withhighriskandhighinput，yetmuchmoreuncertaintiesandlowerSuccessrate。Thus，enterprises，limitedtotheresourcesandthecurrentindustrypredicament，can’timplementseveralprojectsatthesametime．Therefore，itisnecessarythattheprojectmanagersfirstlyevaluateandra

4、nktheNPDalternatives，providingadvisoryinformationforthedecision—makingtoperformthenewproductstrategyunderthecircumstanceofrestrictedresources．Thisresearch，basedonthecorrelationofnewproductsandthestrategiesoftheenterprises，thisstudy,utilizingthestrategicmanagementinstrumentBSC(B

5、alancedScoreCard)establishestheindexsystemtoNPD。Thendesignedtoimprovethesituationanalyzed，combinestheFAHPtocalculateweightandtheTOPSIStoassessthesequence，toconstructOptimizationModelofNPD．YCompanyistakenasanexampletoverifythevalidityofthemodelandindexsystem．Theresearchconsistso

6、fsevenchapters．Firstly,theresearchbackground，purposesandsignificanceareintroducedbythoroughlystudyingofthedomesticandoverseasresearches，outliningthetheoreticalbasisandthethesisframework．Secondly,theOptimizationModelofNPDisbuilt．Inadditiontothat，withtheBSCandthecurrentstateofiro

7、nandsteelenterprises’projectselections，aquantitativeandqualitativeindexsystemofprojectselectionsareestablished．Afterthat，theresearchisappliedtoacasestudy,solvingtheoptimizingYCompany’Snewproductdevelopmentproject，toverifythefeasibilityoftheindexsystemandthemodel．Finally,thestud

8、yissummarized，pointingouttheshortageandinnovationofthi