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ID:32136411
大小:2.39 MB
页数:66页
时间:2019-01-31
《基于fahp-topsis的钢企新产品开发项目选择分析》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、第1I页武汉科技大学硕士学位论文AbstractTheincreasingpressureofChina’Sdowntumeconomyhastakenitstollonthedevelopmentoftheironandsteelindustry,whichisnowinthedilemmaofgreatloss,traditionalproductmarketabilityandprofitabilitydeclining,anditcan’tbechangedintheshortrun.Enterprisesaretendingtothe“Tr
2、oika”,multispecies,highqualityandlow-costformoreprofitandhighefficiency.Theirstrategicpurposesandsustainablycompetitiveadvantagesareoftenobtainedthroughincreasingtechnologycontentandencouraginginnovation,outputtinghigh—endproductswithaddedvalue.However,NPD(newproductdevelopment
3、)iscomplicitsystemengineering,withhighriskandhighinput,yetmuchmoreuncertaintiesandlowerSuccessrate。Thus,enterprises,limitedtotheresourcesandthecurrentindustrypredicament,can’timplementseveralprojectsatthesametime.Therefore,itisnecessarythattheprojectmanagersfirstlyevaluateandra
4、nktheNPDalternatives,providingadvisoryinformationforthedecision—makingtoperformthenewproductstrategyunderthecircumstanceofrestrictedresources.Thisresearch,basedonthecorrelationofnewproductsandthestrategiesoftheenterprises,thisstudy,utilizingthestrategicmanagementinstrumentBSC(B
5、alancedScoreCard)establishestheindexsystemtoNPD。Thendesignedtoimprovethesituationanalyzed,combinestheFAHPtocalculateweightandtheTOPSIStoassessthesequence,toconstructOptimizationModelofNPD.YCompanyistakenasanexampletoverifythevalidityofthemodelandindexsystem.Theresearchconsistso
6、fsevenchapters.Firstly,theresearchbackground,purposesandsignificanceareintroducedbythoroughlystudyingofthedomesticandoverseasresearches,outliningthetheoreticalbasisandthethesisframework.Secondly,theOptimizationModelofNPDisbuilt.Inadditiontothat,withtheBSCandthecurrentstateofiro
7、nandsteelenterprises’projectselections,aquantitativeandqualitativeindexsystemofprojectselectionsareestablished.Afterthat,theresearchisappliedtoacasestudy,solvingtheoptimizingYCompany’Snewproductdevelopmentproject,toverifythefeasibilityoftheindexsystemandthemodel.Finally,thestud
8、yissummarized,pointingouttheshortageandinnovationofthi
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