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1、山东理工大学硕士学位论文ABSTRACTABSTRACTNowadays，withthematurityofplasticfilmindustry，themarketcompetitionisbecomingincreasinglyfierce.Infaceofthefiercemarketcompetition,increasingproducttechnologycontent、acceleratingproduct-researchingprocessandboostingmarketsharehavebec
2、ometheonlypropercoursetotaketheenterprisesurvival.ThispaperisdevotedtoselectingthemosteffectivecompetitivestrategyforQYJTenterprise,throughthedevelopmentandimplementationofcompetitivestrategy,promotingpersistentandrobustdevelopmentofenterprise.QYJThasbecomeone
3、ofthelargestplastic-filmmanufacturingenterprises.Afterdecadesofdevelopment,thecompanyhasmadeoutstandingachievementsinagriculturalplastic-filmmanufacturingfield.However,thesimplicityonsuperiorproduct,andtheproductresearchabilitycannotmeetthedemandsofmarket,have
4、severelyrestrictthefurtherdevelopmentoftheenterprise.Howtosolvethebottleneckrestrictionsofthecompany’sfurtherdevelopment,isthecompany’sseniorexecutives’firstproblem.Inthispaper,byanalyzingtheQYJTcompany’sinternalandexternalenvironment,effectivelyevaluatingthec
5、ompany’senvironment,whichlayagoodfoundationonthestrategyformulation.Thenonthebasisofcombingthecompany’sexistingcompetitionstrategy,weformulatethefuturestrategictargetandputforwardtheschemeofthecompetitivestrategybyusingSWOTmatrix,andalsotheimplementationandcon
6、trolofstrategyanalyses.TheaboveprocesshasimportantandpracticalsignificancetomaintaingoodindustrialcompetitivenessofQYJTcompany,andforothermanufacturingenterprisesinthisindustry,theformulationandimplementationofcompetitivestrategyhascertainreferencefunction.Now
7、adays,competitivestrategyofplastic-filmindustryhasmainlybeenresearchedfromtheviewofthewholeindustry,andgivenamonolithicanswertothedevelopmentstrategyandpathchoiceofnationwideplastic-filmcompanies.Nevertheless,inparticularareaandtechnologicalenvironment,develop
8、mentstrategyofcertainplastic-filmindustryhasitsownspecificity,relevantresearchhasnotgivenclearanswertothis.FromanalyzingtheinternalandexternalenvironmentofQYJTcompany,thisresearchh
