gp环保公司发展战略分析

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1、AbstractAlongwiththecomplicatedandchangefulmarketenvironmentandtheintensecompetition，wecallpredictthateveryenterprisewillfacetheseverechallengeandtestintheneweconomicoperationinthe21stcenmry．Underthenaturallawofthesurvivalofthefittest，theonlychancetosubsistanddevdopistostrengthenthecompetitiveca

2、pability．So，tomakeasuccessfuloperationalstrategyanddesignagoodfutureforanenterprisedevelopmentisthekeypointforallenterprise’Sriseanddecline．Theente霉fiseoperationalstrategyisasystemandagenerallong—termplan，whichisbasictotheanalysisandthecontroloftheouterenvironment,professionalsituationandinterco

3、nditionforthesubsistenceanddevelopment．Itpointsoutthesurvivalsimafion，developmenttargetanddirectionofailenterpriseinthemarketcompetitiveenvironment，anddecidestheemphasisandorientationoftheenterprisestrategy．Thisthesisstartswithgeneraltheoryofthestrategicmanagement．Inthefirstchapter,itmakesasimpl

4、eintroductionforGPCompanyfromtheearlyestablishmenttothepresentelementaloperationalsituation，personnelsystemandthelimitsofoperation．InchapterⅡ．itchieflyanalyzestheouterenvironmentalfactorsfacingGPCompany．Itconsistsoftwoaspects：macroenvironmentandprofessionaldevelopmentalsituation．Themacroenvironm

5、entmainlyanalyzesthesocialenvironment，politicallaw,technicalenvironment，economicalinfluenceandsocialculturalfactor．Whileprofessionalanalysisanalyzestheprofessionalcharacter,developmentofmarketdemand，technicalcomparisonandprofessionalcompetitivesituation．ChapterllIanalyzestheinterfactorsoftheGPCo

6、mpany．Includedthecompanyresources(thetangibleresource，intangibleresourceandhumanresource)。companyorganizationalstructure，companycapablilties(themarketsalescapability、prodfictscompetitivecapability、productivecapability)，financialexistentproblems(personnelmechanism、encouragementsystem、managerquali

7、tyandtechnicalmanagement)．Basedontheformertheoreticalanalysis，chapter1VusesSWOTanalyticmethod，andfindsoutthesuperiorityandinferiorityofGPCompany,theopportunityandthreatfacingthecompany．ChapterVandⅥarethefocalpointofthisthesi