比亚迪新能源汽车战略分析-(8074)

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1、6.2.2ST.........................................................................................406.2.3WO.......................................................................................416.2.4WT...................................................

2、....................................416.3................................................426.3.1................................426.3.2....................................436.3.3....................................................436.3.4...............

3、.................................44.................................................................................................45.........................................................................................................46...........

4、...........................................................48.............................................................................................................49III1.118171217811859188518861291894velo1.1.11119971402833%10%2009320902200920151

5、001.1.231.21.2.180SWOTSWOTstrengthsweaknessesopportunities()threats[1]SWOTSWOT1.2.2SWOTSWOT4SWOT52.1HybridElectricVe-hicleHEVElec-tricVehicleEVFuelCellElectricVehicleFCEV[2]2.22.1.11(HybridElectricVehicleHEV)2(ElectricVehicleEV)6112234562-12.2.21(FuelC

6、ellElectricVehicleFCEV)723220%20083(LPG)(CNG)(LNG)440582.2.3130%15%230MP34[3-7]9200820503.13.1.1-935%32%24%16%33%378.41026.6%26.6[8]6010Chevrolet102009101.535003.1.220093250[9]1991-(USABC)(EV-1)10200735200831.42.4%112009297.5%2.8%12[10]42%2009417600201

7、22015[11]1003.1.3,,[12]12009540602004500200972410,111841020815.76.6461%200972.4%2007220097123500-45006320072502600Plug-in25750079004200961,4[13]83.23.2.1201112223LMC2012132012127%45%2011720110.2%10.4%200920132012[14]3.2.2200712020199020%20%205050%60%80

8、%7[15]50%5.478.861432007030%19951.5200810420201002010302020501200752008120091(EEV)70044003-1.20119152020122014320204700800[16]253.33.3.12011311915()[17]200942009620503440[18]3.3.219651996PriuS16[19]20094FCXClarity2012[20]20065203050%40%