a公司产品创新策略分析

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1、山东大学硕士学位论文ABSTRACT．n圮worldeconomyisrecoveringaftertheseriousfinancialcrisis．．nlefinancialcrisismayhappenascurrencycrisis，debtcrisis，bankcrisisandSOon,anditusuallyhappensinamixedpattern．Itscharacteristicisthatpeoplewillbemorepessimisticontheeconomy,thecurrencydevaluat

2、esalot,theEconomicoutputsandEconomyscaleloses，andtheeconomygrowthiscracked．Whenfinancialcrisishappens，enterprisesclosedowninlargeamount,theunemploymentincreases，businessisdepressed,andsocietiesandcountriesfillinferment。功edevelopedcountriesdepressfast,thedevelopingcou

3、ntriesarealsodepressedalot,globaldownturnhappens．Chinaisknownasoneof‘BRICs”，whoadvancestheworldeconomyrapidly．T1leexportation,investmentandconsumptionarealsoknownasChina’Seconomic‘'troika'’，andplayimportantrolesineconomicdevelopmentandsocialstability．Zhejiangisalarge

4、provinceforChina’Sexportation,gatheringtogetheralotoflabor-intensiveenterprises，involvingelectroniccommunications，hardware，sanitaryware，kitchenutensils，textiles，toysandmanyotherindustries．Overtheyears，itnotonlybringsalargenumberofforeigncurrenciestothecountry，butalso

5、providesthecommunitywithmanyemploymentopportunities．However,wimthedevelopment,itwaschargedofmanycriticisms．”Sweatshops”，”childevent¨inrecentyearsoftenhavehitthenewspapers．Appealsfor’’restructuring”haveneverstopped．Aftertheadventoftheeconomiccrisis，itisnotimportantwho

6、isfightandwhoiswrong．Facingtheinfluxofworkersreturnedtohomeandtheseveresituationoflargequantitiesofcorporationbankrupted,itseemsparticularlyimportantforsocialstabilityandconfidencereCOVerthathowtomaintainthedevelopmentofenterprises，howtoconstantlysupplyjobstothecommu

7、nity．Furthermore，inthelongrun,thelabor-intensiveindustries，inthecentralsectionoftheindustrialchain,havetofacethebrutalinternationalcompetition．Inthefron乞therearetraditionalmarkets’tradebarriersfromthedevelopedcountries；attheback,therearemuchcheaperproductsformtheunde

8、velopedcountries．Tosecuretheirpositionsandseekdevelopments，tlleyhavetomakegreateffortsreSOlutelyontransformation．3山东大学硕士学位论文Tllispa