郑州宇通重工有限公司发展战略分析

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1、AbstractThedevelopmentstrategyistheguidetoactionoftheenterprise，andisthekeyf各ctortodecidetheenterprisetobeSuccessorfailureinthefiercemarketcompetition，Theenterprise，onthebasisofthestatusoftheexternalenvironmentandinternalresources．obtainandallocatetheresourcesoftheenterprisereas

2、onably,whichisthestrategy,policy,waysandmethodsofenterprise．Througheffectiveimplementationandcontr01．theenterprisegainnewcompetitiveadvantagecontinuously．AlongwiththefastdevelopmentofChina’seconomyandprocessofurbanization，thetaskforfutureillf协仃ud=ureconstructionremainsenonTlous，

3、whichbringsgreatdevelopingopportunitytoengineeringmechanicalindustry．Atthesametime,theinternationalgiantsinenginceringmechanicalindustryenterchinesemarketinlargenumberswhoenlargetheirmad(etsharebymergersandacquisitions，andsuppressChinesebrands．Chineseengineeringmechanicalenterpr

4、isesalsotakemeasuressuchasindustryrestructuring,assethategrationandimprovementofinternalmanagementtofulfilleconomiesofscale，takebiggermarketshamsandfurtherimprovetheircomprehensivecompetence·Thecompetitionstructureofengineeringmechanicalindustrykeepschangingconstantly．Facmgthiso

5、pportunityandchallenge，howcanYuTongIndustryCo．Ltdseizethechancetoimprovebetterandfaster7．Andduringthedevelopingprocess，howcanitsolvesomedeeperquestionssuchaSseekingalisting，fasteningproductresearchanddevelopment,andimprovingmanufacturingprocess?Thisthesisplanstopromotesomesugges

6、tionsIorstrategicaldevelopmentofYuT0ngIndustryCo．Ltdintermsofscienceofstrategy,‘management，marketingand如．，whichalsocombineswiththepracticalexperience．Thethesisexpectstoprovidesomereferencetoenterprisemanagers·111isarticlecaJlbedividedsevenparts：Thefirstpartisanintroduction，itmai

7、nlyintroducedthearticle’Sresearchbackgrounds，significanceandinnovation·ThesecondpartmainlyintroducedthedevelopmenthistoryandcurrentsituationofYuTongIndustryCo．Ltd；ThethirdpartanalyzedthestrategicenvironmentofYuTong，．whichincludedmacroeconomicenvironment，industryenvironmentandcom

8、petitiveenvironment；Theforthpartintroduceditsow