银座超市促销策略分析

银座超市促销策略分析

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大小:1.46 MB

页数:47页

时间:2019-01-31

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1、山东大学硕士学位论文至有一些促销形式是消费者所厌烦的,并不会收到任何促销效果,反而会起到反作用。除了市场调查分析外,我想对不同形式促销销售效果(销售收入增长)进行分析,从而得出结论。关键词:银座超市促销策略山东大学硕士学位论文AbstractThedomesticchain-supermarketsstartedat90slastcent-llry.EspeciallysinceChinajoinedWTO,Shecancelledsomelimitedtermswhichlimitforeigncompaniestocomein,whichfastenedthespeedoftheecon

2、omygloblized.RetailersofsupermarketssuchasWal.martandCarrefourhavegraduallyboomedeverywhereinbigorsmallcitiesinChina.Chineseeconomyhasbeendevelopingveryfastsincethebeginningofthe2151century.Chinesepeople’Slivinglevelmakesgreatprogressandthedomesticchain.supermarketshavebeenenlargingtheirscopes.Then

3、umberofthesupermarketsincreasesveryfast,whichmakethecompetitionmoreandmoreamongsupermarkets.Itisverydifficultforretailersofsupermarketstoformadifferentialstrategy,SOitisverydifficultforthemtogainadvantageinthecompetition.Thequalityandpriceofthecommodityaretwoimportantkeyfactorsinthesupermarketsoper

4、ating,aswellastheservice.What’Smore,peoplegraduallylookgreatupontheservice.Itisthepromotionthatcombinedthetwofactorsofqualityandprice.Promotionplaysanimportantroleinthesupermarketoperating.Asoneofthefourfactorsofthemarketingmanagement,promotionisanimportanttoolinthesupermarketoperatingandoftenusedb

5、yallmanagersofsupermarkets.Butitisnotsurethatmanagersofthesupermarketscouldgettotheiraimsthroughpromotion,anditisnotsurethattheycouldimprovetheirperformanceandincreasetheireconomiceffectsthroughpromotion.Becausepriceisthemostsensitiveofthefourfactorsofthemarketingmanagement,itisusedmorefrequentlyth

6、anothers,whichmakestheprofitsofthesupermarketsdecreaseveryfast,SOsomemiddleorsmallsupermarketsaregeeingharderandharderintheiroperating.Accordingtothesituationatpresent,1willdosomeworkontheresearchofthepromotionstrategyofSilverPlazaSupermarketthroughtheknowledgeIlearnedintheManagementSchoolofShandon

7、gUniversity.Thetoolshere1willuseisquestionnaire3山东大学硕士学位论文papers.IdohopemyresearchresultcanhelpSilverPlazaimproveitsperformanceandincreaseeconomiceffects.Here1willthankschoolandmycompany,because1wouldnotfin

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