银座超市促销策略分析

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1、山东大学硕士学位论文至有一些促销形式是消费者所厌烦的，并不会收到任何促销效果，反而会起到反作用。除了市场调查分析外，我想对不同形式促销销售效果(销售收入增长)进行分析，从而得出结论。关键词：银座超市促销策略山东大学硕士学位论文AbstractThedomesticchain-supermarketsstartedat90slastcent-llry．EspeciallysinceChinajoinedWTO，Shecancelledsomelimitedtermswhichlimitforeigncompaniestocomein，whichfastenedthespeedoftheecon

2、omygloblized．RetailersofsupermarketssuchasWal．martandCarrefourhavegraduallyboomedeverywhereinbigorsmallcitiesinChina．Chineseeconomyhasbeendevelopingveryfastsincethebeginningofthe2151century．Chinesepeople’Slivinglevelmakesgreatprogressandthedomesticchain．supermarketshavebeenenlargingtheirscopes．Then

3、umberofthesupermarketsincreasesveryfast，whichmakethecompetitionmoreandmoreamongsupermarkets．Itisverydifficultforretailersofsupermarketstoformadifferentialstrategy,SOitisverydifficultforthemtogainadvantageinthecompetition．Thequalityandpriceofthecommodityaretwoimportantkeyfactorsinthesupermarketsoper

4、ating，aswellastheservice．What’Smore，peoplegraduallylookgreatupontheservice．Itisthepromotionthatcombinedthetwofactorsofqualityandprice．Promotionplaysanimportantroleinthesupermarketoperating．Asoneofthefourfactorsofthemarketingmanagement,promotionisanimportanttoolinthesupermarketoperatingandoftenusedb

5、yallmanagersofsupermarkets．Butitisnotsurethatmanagersofthesupermarketscouldgettotheiraimsthroughpromotion，anditisnotsurethattheycouldimprovetheirperformanceandincreasetheireconomiceffectsthroughpromotion．Becausepriceisthemostsensitiveofthefourfactorsofthemarketingmanagement,itisusedmorefrequentlyth

6、anothers，whichmakestheprofitsofthesupermarketsdecreaseveryfast，SOsomemiddleorsmallsupermarketsaregeeingharderandharderintheiroperating．Accordingtothesituationatpresent，1willdosomeworkontheresearchofthepromotionstrategyofSilverPlazaSupermarketthroughtheknowledgeIlearnedintheManagementSchoolofShandon

7、gUniversity．Thetoolshere1willuseisquestionnaire3山东大学硕士学位论文papers．IdohopemyresearchresultcanhelpSilverPlazaimproveitsperformanceandincreaseeconomiceffects．Here1willthankschoolandmycompany,because1wouldnotfin