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ID:32081028
大小:1.66 MB
页数:53页
时间:2019-01-31
《燕川公司直营连锁经营模式的探讨》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、AbstractWiththefastdevelopmentofeconomy,therearemoreandmorepeoplegettinghigherincomethatfoodserviceindustrybecomesmorepopular.Therearemoreandmorerestaurantchainsdeveloped,theyarenotsatisfiedwiththeachievementobtained.Theyhopetouseefficientwaystoenlarg
2、ethescale,enhancethestrengthandgetmoreprofits.Thatiswhychainoperationhasbecomemoreandmorepopularbymanagersanddevelopedveryquickly.TheYanchuanCorporationisoneoffamousSichuanCuisineCompanies.Thefounderofthecorporationtook7000RMBtoopenafirstrestaurantinH
3、arbin,NortheastofChina.Afteradecadeofhardwork,nowithasbecomeabigcorporationwhichowns8chainrestaurantsand5franchisedchainrestaurants.However,withthefiercecompetitioninthefoodserviceindustryandmanymanagerialreasonsinsideofthecorporation,thereisasharpdec
4、lineinbusiness.ThebasicclueofthisthesisistosetupasuitablemarketingmodelofchainoperationthroughYanchuancorporation’Ssituation.AndIhopethatthecorporationcancombineitsowncharacteristic,usethiskindofmodelandobtainaenormouscommercialprofits,enhancethestren
5、gthsandenlargethescales.Themaincontentsandtheviewpointaredividedfourpartsbelow:Thefirstpart:chainoperationbasictheory、threeconceptandmaincharacteristic,alsocomparingthethreemodelbenefitandshortcoming.Thesecondpart:introducethebasicsituationofYanchuanc
6、orporationandaccordingtoitsowncharacteristic,designmorerationalorganization,thatisgeneralheadquarters、chainrestaurantandsupplylogistics,andmakethecorporationaunifiedorganicpart,iThethirdpart:thecorporationneedstosetup5majormanagementsystems:developmen
7、tsystem,supplysystem,HRsystem,financialsystemandcomputersystem.Emphasizetheenormousfunctionofsupplylogisticsandfinancialsystem,theinformationtechnologynowbecomeanimportantt001.Thefourthpaa:nowadays,thechainrestaurantsinChinadevelopsquickly,theskillsge
8、tmoreprogress,butthereisabiggapcomparingtomultinationalchainrestaurantsuchasKFC、McDonald.Therefore,chainrestaurantsreallyneedtoknowtheirdeficiencyandshortcoming,exploreanefficientwaytoSuccess.Keywords:chainrestaurantfoodserviceindustry2西南财经大学工
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