新桥园林公司发展战略分析

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1、Title：StudiesOiltheDevelopmentStrategyoftheNew—BridgeLandscapeCompanyMajor：MasterofBusinessAdministrationName：FanTingSignature：匕b弛Direc‘。r：L1ushuqingsigna‘ure：-』j坚．．．．{jl：：I；够≯”7AbstractNew—BridgeLandscapeCompany(NBLC)isaprivatelyownedLandscapeEngineeringEnterpriseInthepaper,based0nthein-depthdisc

2、ussionsofthestrategicmanagementtheoriesdomesticandoverseas，thedevelopmentstrategyofNBLCisinvestigatedaccordingtoitspracticalsituations．Firstly,theexternalmacro—environmentofNBLCisanalyzed．ItcallbeconcludedthatNBLCisfacingmmayopportunitiessuchas；theincreasingpropoflionofthelandscapeconstructionproj

3、ectsinOarcourttry；thestrictlicensemanagementinthetrade；thehigh—speedboostoftrade；growingupofthecentral-middlearea；thefastdevelopmentoftherelativetechnologiesathomeandabroad；theweakbargainingabilityofcustomers；people’smoreattachingimportanceontheenvironment；strategicalliance=endandsoon；andalsofacin

4、gthethreatslike：therealeslateinvestmentlimitedbyState；technologybulwark；theincreasinglaborcost；theculxentfuriouscompetition；thelowerbulwarkwhichthepolentialcompetitorentering；thestrongerbargainingabilityofthevegetationsupplierandsoonAndthenbythequestionnairemethod，thekeysuccessfulfactorstotheLnnds

5、capetrademanalyzedandderiveda3follows：thecontinuousperfectingabilityofthequalitysystem；abilityofthecostcontrol；theexploitabilityofmarket；abilitiesofprojeelmanagementandtechnologyinnovation；themanagementabilityofhumanresourceSecondly，theinternalresourceandthecorecompetenceofNBLCarealsoanalyzedThest

6、rengthensofNBLCarederivedandconsistinasfollows：abilityoftheCompanyimageorthebrandconstruction；abilitiesofthemanagementinnnvationandtherevolutionaworganization；theexploitabilityofmarket；abilitiesoftheevaluatingprojoctandtheexpandingbusiness；abilityofthesafeconstruction；thepromptservices；thesustaini

7、ngperfectionabilityofthequalitymanagement雪耋堡三查兰三璧墼塑堡老!竺!!兰堡鎏兰systemandthesⅡongmanagementabilityofvegetationmaintenance；inwhichtheabilitiesofProjectmanagementandtechnologyinnovationarethecorecompetenceThedisadvant