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1、，华中科技大学硕士学位论文AbstractThecurrenteconomyisintransitionalperiod.Allworksoflifearefacingchallenges,aswellasopportunities,includingeducationandtrainingindustryiscalledthe“sunriseindustry”whichisoneofthemostinvestingvalueindustriesinthe21stcenturybytheglobalinvestors.Theedu
2、cationaldemandofmostChinesefamilyarenolongerjustlimitedtothesystemoftheCompulsoryEducation.TheytendtoputmoreenergyandmoneyintotheNon-CompulsoryEducation.Andtheygiveprioritytotheextracurricularcounselingpewandartistictechnique,whichhasinjectedmoredemandtotheeducational
3、trainingmarket.Itreflectsthatthecurrenteducationandtrainingindustryhashugepotentialmarket.Thispaperincludesthreeparts:thefirstpartwhichincludesChapterOneandTwoistointroducetheproject.Firstly,IwillanalyzethebackgroundofthetrainingindustryandexplainwhyIchoosethetraining
4、institutionasastartupproject.TheninChapterTwo,Iwillintroducetheproject,includingtheteamintroduction,managementsystem,andourbrandingcourses.Thesecondpartisaboutthedevelopmentstrategyandtheplanning,includingChapterThree,Four,Five,SixandSeven.InchapterThree,IwilltaketheS
5、WOTmethodtoanalysisthetrainingmarket,andthendeterminethecorecompetitiveness.InChapterFour,itisaboutthedevelopmentmode,whichanalyzesinthreeaspects:brandconstruction;standardizedmanagement.InChapterFive,todeterminethetargetmarketisveryimportant,nextistotakethepublicitys
6、trategy,marketingmodeandpromotionmeasurestodevelopourpopularity.InChapterSix,Iwilltaketheinvestmentintoconsideration,andanalyzetheinvestmentincomeandfinancialtargetfromtheperspectiveofinput-output,andthensetthesalarysystem.InChapterSeven,itisabouttheriskandhowtopreven
7、tit.Iwillanalyzetheriskfactorsoftalent,market,financeandpolicy,andthetakerelativemeasures.InthethirdpartIsummarizethenecessityofchoosingthisindustryasmystartupprojectanddeterminetotargetontheelementaryandmiddleschools.AndthenIformulatethedevelopmentplan,whichcaneffect
8、ivelyguidetheoperationtodevelopeffectively.KeyWords:TrainingInstitution,Branding，Chain-Orientation,BusinessPlanII万方数据，华中科技大学
