网络原创服装品牌营销策略分析

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1、includingwebsitefunctiondesign,visualpresentation,readingexperienceimprovementandbrandcommunicationdepthconsolidationincludingimagespokesman,brandstoryandpublicrelations;Brandpromotionsmainlymeanchanneldevelopmentstrategy,databasemarketingandsocialmediamarketingstra

2、tegies.Inaword,thepurposeofthispaperistofindouthowtolaydowneffectivebrandmarketingstrategiesfororiginalonlineapparelbrands,offertheoreticalbasisandsolutionsupportonconcretesectionsasbrandcharacteristics,bandcommunication,andbrandpromotion.Carryoutplausiblecountermea

3、surestobrandmarketingandbrandvalueimprovementfortheoriginalonlineapparelbrands;meanwhile,it’safeasiblereferenceforapparelenterprisesofflinetobroadenonlinemarketingandstudyonlinemarketingapproachesforfutureuse.Keywords:OriginalOnlineApparelBrands;BrandMarketing;Brand

4、Characteristics;BrandCommunication;BrandPromotionIII万方数据目录1绪论...................................................11.1研究背景.....................................................11.2研究意义.....................................................31.3国内外研究现状.....................

5、..........................31.3.1国外网络服装品牌营销研究现状...........................31.3.2国内网络服装品牌营销研究现状...........................41.4研究思路与方法...............................................61.4.1写作思路...............................................61.4.2研究方法.....................

6、..........................71.5本文创新点...................................................82品牌营销理论综述.......................................92.1品牌概述.....................................................92.2品牌营销基础理论............................................102.2.1品牌形象理论.

7、.........................................102.2.2品牌定位理论..........................................112.2.3品牌关系理论..........................................122.3品牌营销策略................................................122.3.1品牌个性策略..........................................1

8、22.3.2品牌传播策略..........................................132.3.3品牌推广策略..........................................153网络原创服装品牌营销环境及行业竞争分析.......