四川新华书店集团有限责任公司2001—2005年战略规划

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1、第三鬻是集黧战略瓣裁。本章是全文懿核心志容。第一节奔缁了集闭未来五年总的战略方针。第二节到第四_节分别讲述了集团在主营监务、资本运作、多元化经营三方面的具体麓翊。其中，第二节作为本文的重中之重，围绕着建立书业事业部，现有业务向上、下游延伸，以箨售、信息、配送网络建设为重点，形成盘业的核心竞争力，结合批发业务的发展秘读者俱乐部的建设，获军导主业的超常规发展，从多方骶详细阐述了集团主管业务的战略舰划。第三节烧资本市场运作规划。这一部分主簧扶集溺资本逡作戆嚣的和爨体思路蘸方嚣进行了篱要阐述。第四节是集团多元化发展规划，主要

2、从清理目前集团的多元化矮目，确立耪流产整佟为集淤未来多元纯经营静燕点，建立集瀚的多元化投资控制体系等三方面进行论述。由于本人跨阀和能力有限，文中滩兔有不足之处，愚请各位老师和嘲学批评指正。关键词：战略规划发行四川新华书店集团AbstractAccompanyingtheprocessofthereforminpublishingandbookissuingsysteminChina，thebookissuingsystem，whichwasoncesuitabletoplanningeconomy，hasbeentr

3、ansferredtowardsanewonethatservesformarketeconomyonthemacrolevel．Onthemicrolevet，thestrengthofstate-ownedissuingentrepreneur--XINHUAbookstorehasbeenenhancedobviously．However，withthedevelopmentofnetworktechnology，thesigningofSino—USTreatofentranceintoWTO，andchan

4、gesinthegovernment’Spolicies，thebusinessmodelandintereststructureofthebookissuingindustrywiltexperiencegreatchanges。ThissituationmakesiturgentforSICHUANXINHUAbookstoreGrouptodefineitsdevelopmentstrategythatisimperativefortheGrouptomeetthechallengesfromenvironme

5、nt．露lispaperistheoutcomeofmyexperienceduringtheworkofstrategyplanningintheGroup。Itiscomposedofthreechapters。ChapterlisaboutthecurrentsituationoftheGroup，includingitsestablishment，operatingsituation，mainbusinessbranches，andproblemsexitingintheGroup．Thischapterpa

6、ysmoreattentionontheproblemsintheGroup，suchasthesoleresourceofprofit，theinternalinstitutionnotsuitabletomarketeconomy，andSOon。Chapter2focusesonthechangesinthebusinessenvironmentofbookindustry。Thosechangesarethebasisofstrategyplanning．Thefirstpartofthechapterrev

7、iewsthethreestagesofthereforminbookissuingsystem，theachievementsofthereform，aswellasthepresentsituationofthisindustry，Thefollowingthreepartsconsistofthefocalpointsofthischaptei．Thesecondpartdescribesthegreatimpactofnetworktechnologyonbookissuingindustry。Thethir

8、dpartdemonstratestheinfluencefromtheentranceintoWTO，Thelastpartofthischapterconsidershowthepolicychangesaffectthebookindustry'tjInchapter3，theGroupstrategyplarmingisintroduc