四川天华股份有限公司发展战略与对策

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1、会、威胁作了具体的归纳和总结，使其条理更加清晰。最后两章，笔者对天华公司未来的总体发展战略，以及按照笔者的理解划分的近期发展战略、中期发展战略、长期发展战略提出了一个明确的思路。同时，对实现这些战略目标所应实施的对策分别进行了全面的细化。笔者希望通过本文的分析和探讨，将有助于天华公司在今后的发展道路上，扬长避短，把握机遇，在激烈的市场竞争中有目标、有步骤地健康发展。关键词：战略大化肥尿素对策SummaryAfterChina’SentryintoWTO，themarketingofchemicalfertilizertradeha

2、sbeenfurtherimproved．Withtheunceasingincreaseinchemicalfertilizeryieldathomeandabroad，andchangesinfarmer’consumptionidealandpurchasehabitsaswellastheagriculturerestructuringbystate，thechemicalfertilizerenterprisesinourcountry,inparticularthelargechemicalfertilizerente

3、rprises，arefacingagoodoppormnityandalsoaseverechallengeaswell．therefore，thechemicalfertilizerenterprisesshall，ononehand，ensureproperoperationoftheexistingplantstoproducehighquality,lowcostsandcompetitiveproducts，andontheotherhand，workoutapracticaldevelopmentstrategypr

4、oceedingfromtheirrespectivecharacteristicsandactualconditionsSOastoputthemselvesininvinciblepositionsinthefuturecompetitionbymakingthemselvesdevelopedunceasinglyandpowerful．SichuanTianhuaJointStockCo．Ltd，asabackbonechemicalfertilizerenterprisein0131"COUlMXy,hasexperie

5、ncedashiftfromtheplannedeconomymarketeconomNandfromthestate—ownedenterprisetoashareholdingsystementerprise．howevegsinceestablishmentoftheCompanyisnotlong，withlimitedtimeandenergy,theCompanyCanonlyaccommodateitselftothesituationpassivelyforthetomebeing，lackingofanovera

6、llandlongtermplanningfortheenterprise’Ssurvivalanddevelopmentinthefuture．Facinguptoamoreintensifiedcompetitioninthemarket，incasethereisn’tanoverallstrategicthoughtasaguidance，theenterprisewillloseitswayandgoal，andfinallynotknowwhatcoursetotake．Byreasonofalong—termmana

7、gementworkinthecompany’Sconstructionandproduction，theauthorofthispaperisquiteawareofthecompanyinallaspects．Basedonthisreason，theauthorselectedthissubject，hopingitwouldbeofgreatbenefittothecompany’Sfuturedevelopment．Byattemptingtoapplythegeneralprinciplesofstrategicman

8、agement，proceedingfromanalyzingthemacroenvironments，tradestaresandinteriorfactorsthattheCompanyarefacing，thispaperhassummedu