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ID:32072721
大小:1.16 MB
页数:28页
时间:2019-01-31
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1、AbstractTheideaofmarket··drivenmediahasbeenproposedlongbeforewiththerapiddevelopmentofthemedia.However,thecurrentsituationwithdocumentaryfilm.makingisnotaspromisingaswehaveexpected.Oneofthereasonsispossiblythattheroleoftheaudiencehasnotbeenproperlyconsider
2、ed.Foralongtime,TVdocumentaryfilm.makinginChinahavebeencontrolledbysubjectivityandeducationideology.Therelationshipbetweenthemarketandthemediahasbeensegmented.Infact,comparedwithothertypesofTVprograms,TVdocumentarieshavenotattractedtheaudienceattentionasit
3、shouldhavebeen.Intheeyeoftheaudience,documentariesproducedinChinacurrendyaremostlypreaching,bodngandstereotyped.Thedocumentaryfilmproducersaretotallyindulgedintheirsubjectivityandselfexpression;theneedsoftheaudienceareoftenneglected,orinotherwords,notenoug
4、hattentionhaseverbeenpaidtotheaudienceneeds.Asaresult,faithfulaudienceofChineserydocumentarieshasbecomeless.1eadingtothecurrentdifficultsituationfordocumentariestoexist.Howtogetridoftheproblem?Thisisnotonlyanexplorationintothemotivationoffilmmakingitself,b
5、utalsotheexistenceofthefilminthemarket-drivensociety.Atpresent,researchonTVdocumentariesinChinaismostlyfocusedontheproductionofthefilmitself.However,changesofmotivationforproductiondonotrelyonthesubjectiveviewoftheproducem,butontheneedsoftheaudience.Soaudi
6、enceneedsmi【ghtbetheessenceforresearchratherthanthemotivationforproduction.ThecurrentpapeLfirst,throuIghreviewofrelevantdocuments,particularlyintermofthecurrentmarket-drivensituationofdocumentaryfilmmaking,summarizesthepresentsituationfordocumentaryfilmsin
7、Chinaaswellastheaudiencesbothhomeandabroad.Thenfromthetheoreticalperspectivesofmedia,aesthetics,aswellassociology,thepaperanalyzestheaudienceneeds,thespecializationofdocumentaryfilmchannelsforparticularaudiences,andthecompetitionforaudiencesinthetrendofglo
8、balization,etc.ThepaperalsoanalyzesthecausesforlowChineseaudienceratefordocumentaryfilmsandtriestoexplorepossibleaudience-winningstrategiesforthemarket-leddocumentaryfilmmaking.Keywords:audiences;documentaryf
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