受众视角下的纪录片市场化分析

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1、AbstractTheideaofmarket··drivenmediahasbeenproposedlongbeforewiththerapiddevelopmentofthemedia．However，thecurrentsituationwithdocumentaryfilm．makingisnotaspromisingaswehaveexpected．Oneofthereasonsispossiblythattheroleoftheaudiencehasnotbeenproperlyconsider

2、ed．Foralongtime，TVdocumentaryfilm．makinginChinahavebeencontrolledbysubjectivityandeducationideology．Therelationshipbetweenthemarketandthemediahasbeensegmented．Infact，comparedwithothertypesofTVprograms，TVdocumentarieshavenotattractedtheaudienceattentionasit

3、shouldhavebeen．Intheeyeoftheaudience，documentariesproducedinChinacurrendyaremostlypreaching，bodngandstereotyped．Thedocumentaryfilmproducersaretotallyindulgedintheirsubjectivityandselfexpression；theneedsoftheaudienceareoftenneglected，orinotherwords，notenoug

4、hattentionhaseverbeenpaidtotheaudienceneeds．Asaresult，faithfulaudienceofChineserydocumentarieshasbecomeless．1eadingtothecurrentdifficultsituationfordocumentariestoexist．Howtogetridoftheproblem?Thisisnotonlyanexplorationintothemotivationoffilmmakingitself,b

5、utalsotheexistenceofthefilminthemarket-drivensociety．Atpresent，researchonTVdocumentariesinChinaismostlyfocusedontheproductionofthefilmitself．However,changesofmotivationforproductiondonotrelyonthesubjectiveviewoftheproducem，butontheneedsoftheaudience．Soaudi

6、enceneedsmi【ghtbetheessenceforresearchratherthanthemotivationforproduction．ThecurrentpapeLfirst，throuIghreviewofrelevantdocuments，particularlyintermofthecurrentmarket-drivensituationofdocumentaryfilmmaking，summarizesthepresentsituationfordocumentaryfilmsin

7、Chinaaswellastheaudiencesbothhomeandabroad．Thenfromthetheoreticalperspectivesofmedia，aesthetics，aswellassociology,thepaperanalyzestheaudienceneeds，thespecializationofdocumentaryfilmchannelsforparticularaudiences，andthecompetitionforaudiencesinthetrendofglo

8、balization，etc．ThepaperalsoanalyzesthecausesforlowChineseaudienceratefordocumentaryfilmsandtriestoexplorepossibleaudience-winningstrategiesforthemarket-leddocumentaryfilmmaking．Keywords：audiences；documentaryf