山东天业恒基股份有限公司东营业务竞争战略分析

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1、山东大学硕士学位论文CONTENTSChineseabstract．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．1Englishabstract．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．2ThefirstchapterIntroduction．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．

2、．．．．．．．．．．．．．．．．．．．．11．1Thebackgroundandsignificanceoftopics．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．11．1．1Thebackgroundoftopics．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．11．1．2Thepurposeandsignificanceoftopics．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．21．2Anove

3、rviewofthetheoryofcompetitivestrategy．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．21．2．1Themeaningoftheconceptandstrategy⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯21．2．2Anoverviewofthetheoryofcompetitivestrategy⋯⋯⋯⋯⋯⋯⋯⋯⋯41．3Ideas．contentsandmethodsofresearch⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯61．3．1Researchideas⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯61．3．2Re

4、searchcontents⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯71．3．3Researchmethod⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯71．4Innovationpoint⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯7ThesecondchapterTyanhomerealestatesituation．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．9ThethirdchapterThemacroenvironmentanalysis⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯103．1Themacroenvironmentan

5、alysis⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯103．1．1Politicallong—rangestable⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯103．1．2Themanagementoftherealestatemarketofnationalregulatorypolicytoperfection．．．．⋯．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．⋯．．．．．．．．．．．．．．．．．．．．．．．⋯．．．．．．．．．1()3．2Economicenvironmentanalysis⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

6、⋯⋯⋯133．2．1Sustainedeconomicgrowth⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯133．2．2Therapiddevelopmentofurbanizationprocess⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯143．2．3Financialpolicytightening．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．153．2．4Theinflationsituationincreasinglysevere⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯163．3Socialenvironmentanalysis．．

7、．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．16山东大学硕士学位论文3．3．1Thesizeofthepopulaionwillshrinkafterfirstexpansion⋯⋯⋯⋯⋯⋯⋯⋯163．3．2Lifestylechanges⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯17：；．4Technologyanalysis．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．