山东临沂工程机械股份有限公司多元化经营战略分析

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1、ABSTRACTShandongL证yiEngineeringMachineryCo．,LtdwentthroughaCOUrSeofdevelopmentfromnothingtoens，manandboy，feeblenesstostrongsinceitisestablishcdin1972．Atfirst，itproducedwheelloaders，duringSOmanyyearsMarketing，Technology,Exploitation,andaccumulationofbusinessadministratio

2、n．Thenactualizedpluralisticstrategy,fllIrthermore，ithasenteredotherindustryfields．Nowithasachievedgoodimpact．Inthefieldofengineeringmachine，especiallywheelloadersthathavestrongcompetition．ShandongLinyiEngineeringMachineryCo．，Ltdhasbeenbrightintoeffectsuccessfully,SOitof

3、fersactuallyuseforreferencemeaningforotherChinesemachineenterprise．Thisarticleanalysesthepluralisticstrategyanditsapplication，sumsupstrategyforapplicantandexperiencelessons，andevaluatesitseffectsactually．Thisarticleasfollows：Thefirstpart，introducesthedevelopmentofShando

4、ngLinyiEngineeringMachineryCo．，Ltdanditsmajorsubsidiary．Thesecondpart，studiesthepluralisticstrategy,discussesitsdefinition,developmentandtype，thenitspredominanceandventure，analysesthereasonofsuccessandfall．mthirdpart，analysesthestrategyenvironments，StreSseSthebasicactua

5、lityofChinesewheelloaders，thenitscharacteristic，thedevelopingtrendoftechnologyandalltrade，andthatanalysesSWOT,SOtheseanalyzesestablishbasisofcorporationdevelopment．Thefourthpart，discussestheactualizedproblemofpluralisticstrategy,introducesitsmanagegeneralsituation，strat

6、egicmotiveandfeasibility,thenitslocalization，throughtheseanalyzesdiscusstheSuccessfulroadofpluralisticstrategyinShandongLinyiEngineeringMachineryCo．，Ltd．Thefifthpart，authormentionshisopinionofmanagepluralisticstrategy，andthereasonsthatmustattentioned．Inthisarticle，autho

7、ranalysesstrategicmotive，feasibilityandlocalization，Byactualimpactanalyzes，summingupthesuccessfulexperienceofpluralisticstrategyinShandongLinyiEngineeringMachineryCo．，Ltd，thenperoratesitmustbesetupunderthekeycapabilityandrelativepluralisticmad．Inaword，thesuccessfulactua

8、lizedofpluralisticstrategyinShandongLinyiEngineedngMachineryCo．，Ltdshowspluralityofenterprisemustbeinthewakeof