厦门顺阳电子竞争战略分析

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1、一I‘、l赳广ABSTRACTW1tIltherapiddevelopmentofITapplication．ITusersarebecomingmoreandmoreconcernabouttheirdatasecurity,thuspowerreliabilityisbecomingmoreandmoreimportant．Butduetovariousequipmentsespeciallymotor,utilitypowerreliabilityisdecreasingindeed．Un

2、interruptiblepowersupplygivesuserssolutionstothepowerproblem．XiamenAuriseelectronicscompanylimitedisacompanywhichdesigns，manufacturesandsellsUPS．DomesticUPSmarkethasenlargedabout30％inlast5years，andXiamenAurisehassuccessfullyincreaseditsannualsalestom

3、ore16timesthanitsoriginalduringthisperiod．Butstillasasmallcompany,XiamenAuriseismuchsmallerthanleadersinthemarket．HowtosurviveanddevelopinthemorecompetitiveUPSmarketisachallengetothecompany,thepapertriestogivetheanswertothequestion，itmainlyanalysisan

4、dchoosescompetitivestrategyforthecompany．Firstly,thispaperanalysesthedomesticUPSmarketandXiamenAurise．Secondly,thewriterusesvaluechaintheorytoanalysesthecompany’Sabilitiesandresources．Thirdly,thepaperanalysesandchoosescompetitivestrategyforXiamenAuri

5、se．Finally,toguaranteethecompetitivestrategyCanbesuccessfullyfulfilled，thepapergivessomeusefuladvicetothecompany．ThepaperisthoughttobeagoodreferencetoXiamenAurise’Sfuturedevelopment．KeyWords：UninterruptiblePowerSupply；CompetitiveStrategy．L．-．一目录弓I言．．

6、．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．1第一章厦门顺阳电子有限公司介绍⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．2第一节公司概况第二节顺阳电子发展中的几个重要策略。2第二章UPS行业分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．8第一节国内UPS产业发展状况分析．81518第二节国内UPS行业竞争状况分析⋯⋯⋯⋯⋯⋯⋯⋯第三节U

7、PS行业特点及成功关键因素分析第三章顺阳电子内部条件分析．三⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯23第一节顺阳电子的资源分析．⋯⋯．．⋯．．⋯⋯⋯⋯．．．．．23第二节顺阳电子财务状况分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯。28第四章顺阳电子竞争战略的选择⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．32第一节竞争战略选择理论⋯⋯⋯⋯⋯⋯⋯⋯第二节顺阳电子战略选择第三节顺阳电子集中发展的方式⋯⋯⋯⋯⋯⋯⋯⋯．．．．32⋯⋯⋯⋯⋯⋯．．3539第五章顺阳电子竞争战略的实施措施⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

8、⋯⋯⋯42结束语⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．．．．．．．．．．．48参考文献⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯49致谢．．．。．．．．．。．．．．．．．．．．．．．．．．。．．．．．．．．．．．。．。．。．．．．．．。。．．。．。．．．．．。．．．。。．．．．．。．．．．．．．．．。．。．．．．．50，广CONTENTS1．IntroductionofXiamenAuriseElectronics．．．．．．．．．．．．．．1．1Generalde