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ID:32050091
大小:532.95 KB
页数:55页
时间:2019-01-31
《肥矿集团泰山铝业公司铝加工材市场营销分析》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、ABSTRACTMarketingisoneoftheimportantfunctionsofthemanagementofaluminumindustry.Underthebackgroundofrapiddevelopmentofworldeconomyglobalization,andcontinuousdevelopmentofChinesesocialistmarketeconomy,themarketcompetitionbecomesmoreandmoreintense,andmarketinghasbeen
2、moreandmorepaidattentiontobyenterprises.Atpresent,thealuminumproductspossessagoodfoundationandgoodenvironmentfordevelopmentaswellasfacethecontinuouschangingmarketenvironmentanddeep-seatedcontradictionsandproblems.Therearemanyproblemsexistinthedevelopment,suchaslab
3、orcostsrisingbutcompetitivenessofenterprisesdeclining;capacitydisorderlyexpandingleadstosupplyexceedingdemandbutmeagerprofitofoverallindustrygains.TheindustryhasaweakindependentR&Dcapabilityandtheproducttype’slackofsystematicandotheroutstandingproblems.Thisthesist
4、riestoanalysisthepresentmanagementofaluminummarketingthatexistsinouraluminumenterprisesandfindouttheproblemsanddeficiencies.Onthebasisofstudyingthedevelopmenttrendofmarketingmanagementofenterprisesproducingaluminumproductsbothinandabroad,thisthesisproposesthefeasi
5、blepertinencemeasurescombinedwiththemarketingsituationofaluminumproductsandstatusofFeichengmininggroupCo.,LtdTaishanaluminumcompany.ThethesispointsoutthatTaishanaluminumcompanyshouldchangeviewsfromproductiontomarketingasquicklyaspossible.Weshouldtakemarketingasthe
6、centreandtransformthealuminummarketingprocess.Weshouldcarryouttotalqualitymanagementandimprovethequalityofaluminumproducts.Weshouldimplementservicemarketingvigorouslyandtaketheservicesatisfactionasthehighestpursuitgoalofservicemarketing.Weshouldapplycustomerrelati
7、onshipmanagementtoolstoconsolidateanddevelopthestrategiccustomersandincreasemarketshare.Throughthesemeasures,wecouldpromotealuminumindustrialenterprisestoadapttothemarketingeconomicenvironment,andstrengthenmarketingmanagement,andacceleratetosolvedeep-seatedcontrad
8、ictionsandproblemsofthealuminumindustryenterprises,andimproveenterprisemanagementlevelandenhancethecorecompetitivenessofenterprises,torealizethesustaina
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