东方通信手机分销渠道策略分析

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1、哈尔滨工业人学工商管理硕士学位论文AbstractChinahasgainedagreatdealofachievementsattheaspectofmobilemanufacturingandapplicationsinceitbeganmobilebusinessin1987．Andnow,afteraseriesofgreatstrategicreformation，Chinatelecommunicationmarketisbecomingperfectdaybydayandthecompetitionisalsobecomingi

2、ntenselyincreasingly．InordertofightforthishugecakeofChinesecellulartelephonemarket，multitudinouscompetitionpersonsandcompanieshadjoinedintensecontends．Theresultfightingformanyyearsisthattheabroadbrandhadoccupiedthemostshareofthepresentmarket．However,owingtocivilcompanies、ha

3、rdworkingandendeavorinthefield，itsshareofmobilemarkethasrisesalot．AttheSalTletime，therateofabroadbrandisdescending．Butthemostimportantfactisthattheinternalcompanies’productisseriouswiththesameappearance，anditisbasicidenticalthatmobilefactoriestrytodecreasetheircostinsalecha

4、nnels，whichledtomoreseriouscompetilion．Thusinternalhandwanttoreducesthepricesinthehopeofpromotingmarketshare．Andin2004，atthetransnationalcorporationoffcnsiveswiftandfiercecounterattacking，theshareinOUrcountryhandsufferedthefierceshockfromalargescalerecoveringthehappinessofl

5、ostterritoryin2003，andthemarketsharedescendstosomeextent．Nowcivilmobile．phonemanufacturerknowthatthepricebattleCannotbestoppedandPanDuola’Sboxofbigmalignantcompetitioninternalhasbeenopened．East-corncommunicatingcorporationisthebiggestoneinsidethecircleanditisalsotheearliest

6、companies，whichisengagedinthemobile—phonemanufacturingandgrindingoneofstateenterprise，gaininginnumerousfame．SoitCanbesaiditisoneofthebrilliantandthepath-breakerofinternalcorp．，inChina．SinceitcanceledthecooperationwithMT’thesystembusinessdecliningalotandmobilephonesbecomesit

7、smainbusiness．Owingtosomereasons，suchas，salechannel，etc，East．comdidnotearnprofitsin2002and2003．Strongerintechnologywhileweakerinsalechannels、buildingisEast—com、mainproblem，hismanyyears”aching”ofmind，whichhasexistsforcoupleyears．East。tomhasmanyyears、experienceinmobiles、manuf

8、acturingandresearchingbutthe-11．哈尔滨工业大学工商管理硕士学位论文goodmanagementmethodfailtobefound