zcl公司发展战略分析

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1、AbstractResearchonDevelopmentStrategyofZCLResearchonDevelopmentStrategyofZCLAbstractChineseenterprise,withthedevelopmentofrapidgrowthofChina'seconomy,hasattractedmoreandmoreattentionfromtheoutsideworld,andlogisticsaccordingly,hasbeeninvestedwithmoreandmore

2、significancethanever.Inthiscontext,everylogisticscompany,inandabroad,hasbeencontinuouslyresearchingandpracticinghowtowinsuccessandcreatenewbusinessmodelofmodernlogisticsinthemarket.WiththeanalysisofexternalandinternalenvironmentZCLfacingunderthehelpofPEST,

3、Porter'sFive-PowerPrinciple，SWOTandsoon,thisresearchpresentthedevelopmentstrategyofZCLtogetherwiththestudyofeffectitwillbring.Itsmaincontentisasfollowing:1)Themacro-environmentanalysis.UsethePESTmodeltoanalysisfourfactorsonthatandpointoutopportunitiesandch

4、allengesinlogisticsindustry.2)Industryanalysis.There'sanalysisofthestatus-quoanddevelopmenttrendsonChina'slogisticsindustryaswellasstudyonitscompetitorsbycategory,andalsopositiononChina'sindustry.3)Internalresourcesanalysis.Basedonitsmodernlogisticsmodelof

5、combinationof"cargoflow,businessflowandinformationflow",theauthorstudiesandpositionsthedevelopmentstatusandcorecompetencyofZCL.4)AnalysisandsuggestiononZCL'soverallplanofstrategicdevelopmentinfiveyears,accordingtowhichthecompany'sallocationofresourcesandsu

6、pportingsystemshouldwork.5)AnalysisonrelationsofdifferentgoalsinZCL'sstrategyandconclusiononthemethodsitusesandeffectsafterwards.Lastbutnotleast,theauthorgivesabriefsummaryandsincerelyhopesitwilltosomeextentbehelpfulforallChineselogisticscompaniesandtheind

7、ustryaswell.Keywords:DevelopmentStrategy；StrategyResearch；Logistics；ZCLAuthor：ZhongHuangAdviser：FanghuaZhangA.P.IIZCL公司发展战略研究1前言1前言1.1研究课题的背景20世纪90年代以来，越来越多的企业开始重视物流，认识到建立高效的物流体系是节约资源、人力财力、降低成本和提高市场运行效率，实现永续发展的重要课题，更是中国入世后企业面临的挑战和机遇。面对物流业务具有经营资源专有性等特点，越来越多

8、的企业开始探索借用第三方物流的力量，以低成本、高效率、实现资源优化配置为目标来选择物流供应商。因此，如何抓住机遇，及早制定和实施有效战略是物流企业的当务之急。2009年前三季度，我国社会物流总额为69万亿元，同比增速从上半年下降0.8％转为增长2％，物流业增加值为1.47万亿元，同比增长4％，物流业总体运行呈现1加快回升态势。图1.1物流业整体运行趋势（来源：经济日报2010年01月19日）1物流业：加快资源整合