l服装公司电子商务战略分析

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1、AbstractNowadays，globalcompaniesarefacingarevolutionarychangeonmanagementtrendbroughtaboutbyanewtechnology．．一theeraofE-commerceiscomingintobeing·Toasuccessfulcompany，themostimportantthingisremaininginvinciblewhiletheenvironmentsofsociety，economyandtechnologyhavechanged．BillGa

2、tesoncesaid：“21Century,OrE．commerce，oroutofBusinessServices．’’itshowshowimportantECistothecompanies．WithdevelopmentofnetworktechnologyandgrowingnumberofnetUSerS，thevirmality,commercialfeature，universality,low—cost,serviceandhigh-efficiencyofe．commerceareofferinggreatmarketpro

3、spectandpotentialitytoapparelcompanies．It’SablueOCcanmarket．Seenfromacertainperspective，thisisaoneinathousandchanceofreshuffleforapparelcompanies．．LApparelCompanyotlcehadabrilliantachievement．Butwithincreasedindustrycompetition，LCompanyfacessomeproblemssuch舔declinedperformanc

4、e，depressediIloomeetc．andneedsaprogressiveandproperstrategytomakerevolution．ThedevelopmentofE．．commerceprovidesLCompanyanopportunity．SomeadjustmentandimprovementhavetobedoneinordertodevelopE—commercesuccessfullyinLCompany．ThisthesismadesomeanalyzeandresearchonhowtoapplyE—comm

5、ercestrategyinLCompany．ThemainworkofthethesisItintroducxxlsignificantmeaningforLCompanytodevelopE．commerce；ItconcretelyanalyzedtheapplicationstatusofE—commerceinapparelindustry,especiallysomespecialapparelcompaniesandLCompanycouldgainenlightenmentfromtheexperienceofthesecompa

6、nies；ItmadeacriticallyanalyzeontheoperatingproblemsofLcompanyinthefullaspects；Bycombiningthetheorywithpracticeandmakinguseofstrategymanagementtheoriessuch觞SWOT，thethesisdiscussedthenecessityandfe．asibilityofapplyingE—commerceinLCompany．Inchapter5，thethesisgavesomeproposalsand

7、strategiesonhowtodevelopE．conlmerceinLCompanyintheaspectsofenterprisestrategy，theoryofbusiness，talents’policy，technologyapplicationandmarketing．Thoughthestudyofthisthesisisonthebasisofaspecificcompany，itsoperatingthoughtsofE．cOmlTlercecouldbeusedasareferencetosimilarcompanies

8、．Keywords：LApparelCompany；E—commerce；ApparelIndustry；EnterpriseStrat