k信托公司s信托产品的流通机制分析

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1、K信托公司S信托产品的流通机制研究Tharchcirculationmechanism“StrustproductinKtrusteresearCh0nclrcuechanismottrustproducttrustln1COmpanV▲-AbstractSince‘‘Alawandtworegulation”promulgatedin2002，trustindustryinChinahasdevelopedrapidlybasedontheinstitutionalstrength．Accordingtostatis

2、tics，from2007to2012，thetrustassetsdoublednearly7times．Untiltheendofthefourthquarterof2013，totalamountoftrustassetsofiSmorethan10．9trillion，Itexceededtotalamountofinsuranceindustry，andbecamethesecondlargestfmancialpillarindustryinChina．However，withthecomingof”wea

3、thmanagementtimes”，trustindustryatthecrossroadsiSinurgentneedoftransformation．Somelargetrustcompanieshavedevelopedbusinessinthefieldofprivatewealthmanagement．Fromtheperspectiveofmarketing，designanddevelopmentoftrustproductshouldbetomeetthefmancialneedsofcustomer

4、s，maintaincustomerrelationshipandselecthi。ghqualityproductsforOurcustomers．Duetotherelevanttrustlawsandregulationsandmarketconstraintconditions，existingcirculationmechanismlagsseriously，limitsthetransformationanddevelopmentofthetrustindustry．Ktrustcompanygradual

5、lyrealizedthattheimportanceoftrustproductscirculationmechanismdesign．EspeciallyforStrustproduct，circulationmechanismisparticularlyimportant，becauseitislarge·scaleandlongmaturity．Ktrustcompanywanttotakethisopportunitytoadjustthedesignidea,increasingthecirculation

6、mechanismindesignfromtheperspectiveofcustomersinordertoimproveStrustproductcompetitivenessinthesametypeproducts．Atthesametime，playaimportantroleforotherproductsinKtrustcompany．ThispaperisdividedintosixpartstotheStrustproductsresearch，thefirstpartdescribestheback

7、groundandsignificance；secondpartisthereferencerelatedliteraturereview；thethirdpartintroducesthecurrentsituationofStrustproductsandtheproblemsexistinginthecirculationmechanism；ThefourthpartanalyzesthecirculationschemeofSproducts；thefifthpartposeopinionsandsuggest

8、ionsofcirculationmechanismoftrustcompanyandindustry．thesixthpartsummarizethewholetext．KeyWords：Trust；TrustProducts；CirculationMechanism大连理工大学专业学位硕士学位论文目录摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯