青岛啤酒国际化经营战略研究

《青岛啤酒国际化经营战略研究》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、黑龙江大学硕士学位论文AbstractTsingtaoBreweryhashundredyearsofhistory!itistheleadingbrandsofChinesebeerindustry．Withtheintensificationofglobaleconomicintegration，internationalcompetitioninthebeerindustryisbecomingmoreintense，Facingthecrazycompetitionofinternationalbeerbrands，wemusttak

2、eproactiveinternationalstrategytOdealwiththechallenge．AsaleaderofChinesebeerindustry．TsingtaoBreweryshouldtakecorrespondingresponsibilityandmissionThispaperfocusesonstudyingtheinternationalbusinessstrategyofTsingtaoBrewery．Inthebeginning，thispaperintroducedthebasictheoryofi

3、nternationalbusinessoperations，includingthetheoryofcompanystrategymanagementandthetheoryofinternationalbusiness，thenintroducedthehistoryandinternationalizationofTsingtaoBrewery，includingthedevelopmentofTsingtaoBrewery，theprocessandperformanceofinternationalization．Thenanaly

4、zesthestrategicgoalandcarryoutofinternationalization．TheinternationalstrategicobjectivesofTsingtaoBreweryisachievingtheglobalizationofproduction，sales，purchasing，managementandfinancingandbuildingitselfartinternationalcompany，Toachievethisgoal，QingdaoBreweryhasimplementedase

5、riesofinternationalbusinessstrategy，suchasthestrategyofinternationalmarketentering，thestrategyofinternationalmarketing，brandstrategy，humanresourcesstrategyandinternationalstrategicNliances．Intheprocessofinternationaloperations，therearesomeproblemssuchasthedifficultyofIntern

6、ationalmarketexpansion，saleschannelsconfusionandlackofoverseasmarketshare．ThenusingtheSWOTanalysistoanalyzetheoperatingenvironmentofTsingtaoBrewery，includingitsinternalstrengthsandweaknessesandexternalopportunitiesandthreats．Atlastmakessomerelevantsuggestionsaboutfurtherint

7、ernationaloperationsofTsingtao．中文摘要ThroughtheanalysisofstrategyofTsingtao．1wishitcouldprovidesomelessonsforotherChinesebern’companiesaboutinternationalbusinessinthefuture，andmakeourbeerbusinessgotOahighlevelintheinternationalmarketKeywords：TsingtaoBrewery；internationalizati

8、onmanagement；SWOTanalysis黑龙江大学硕士学位论文目录中文摘要⋯⋯．．⋯⋯．⋯⋯⋯．．。．⋯⋯⋯⋯．⋯⋯⋯⋯⋯⋯．．IAbstract⋯⋯．⋯