微博互动与其对敌意媒体效应的影响-研究：基于社会网络理论视角

《微博互动与其对敌意媒体效应的影响-研究：基于社会网络理论视角》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、万方数据Abs仃actMicro_blogist11eproductofmeIntenlettechnolog)rdevel叩ment，硫emctionisitsm￡妇property．ThispaperdefinedInicroblogginginteractionas‘‘IlserexchangeiIlfom：1ationonⅡletecllIlologyplatfonnof硫emetortel印hone丽廿1nlelanguageofsigIlal、text、imageandsoontorealiz

2、e也eiIlterpersonalcomDmicationinⅡlevirt砌world，’．111ekeypomofthisstudyisWeibommctionresearch，觚d恤impaction也ehostilemediae疵ct．Microblogg迦缸eractionrese毗nlailllyinclud啦mecontentofWeibomicrobloggiIlginteractionofuseri11：teraCtiVefea：h】resaSwellaS硫eractiVe111icro

3、bloggillgnetworkStmcture．Therearet、ⅣoadditionalimportaIlt丘mctionsof、Ⅳeibomteractionsrlamely，clearingrulI]【oraIldⅡ1esearClliI培氕mc廿onsinspiteoftllef．叽ctionofcommuIlicationandiIlfonnationexCh锄ge．T．wokindsofllserse)【istin、Ⅳeibo，thatareautllenticatI阳llsera11d加

4、a删borizedllsers，usillgSPSS17．OstatisticalanalysissoRware，uSers’characteranalysisfocusonmese锕。母pesusers’nllrnberofattjention、胁sandweibon姗ber，correlationa11alysisaremenconductedandtlleresultsshowsⅡlet、voclaSsesofusersaredia、erent，t11ere’sr10correlationbe俩ee

5、nattention，胁s，aIld、Ⅳeibon啪berincenification够pe，Whiletotlleordina巧people，nleree)【itsamoderatecorrelationbetweennImlberofweiboandf．ansaIldalowcon．elationbet、Ⅳeen碱entionaIldf如1s；Whenreferrillgto、ⅣeiboiIlteractiVene铆orks仃ucture，thisp印ertakes”tlle12ⅡlGrade1Cla

6、Ss2ofHi曲schoolofMei”ass锄ple，uSillgUciIletsof帆are，Ⅱledensi够ofⅡlesmallcollectiVe，cenl打ci饥condensiIlgsub留oupanalysisismeaSured．InmeforthPaItofⅡlisp叩er，weoccupied吐lreeiIldicatorsaSValue—releventiIⅣolvement，iIIlpression-releventi11VolIllenta11df．趾shipiIlmeas血n

7、gⅡleweibomeraction，uS洫gt11epersonalstaI】lce锄daperceiVedⅡ1ediapositiondi任色rencetomeasure廿1ehostilemediae疵cts．InchoosiJ培t11etopic，tbjs撕icletal【est11estaI。spositionforpersonal嗽mc：e，谢m、耽ibouserperceptioIlsof“HaitaoDukneelQum亿11iLongeVems”asmes锄ple．Bydistribut

8、吨也equestioI慨reiIlsmweiboiIlsnowballs锄plillgw姒Ⅱlisstlldyrecycles266e任．ectivecopies．AccordiIlgtot11e北dsposition，weclaSsi矽theuseri11to3groups：Supporters，neutral，opponents，mencometot11eanalysisofcorfelationandregression