太白酒业公司市场经营战略研究

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1、战略与新的营销战略；为了保证战略的顺利实施，提出了太白酒业有限责任公司市场经营发展战略实施的具体保证措施。对太白酒业有限责任公司而言，本文第一次全面的分析了其内部的优势与劣势和外部面临的机遇与挑战，并系统的提出了其今后的市场经营发展战略与战略实施的保证措施，对于企业未来的经营与发展具有现实的指导意义。Il【关键字】战略市场经营战略SWOT分析法【研究类型】应用研究Title：StrageticResearchofTaibaiWineBusinessCompany’sMarketManagementSpecialty：BusinessAd

2、ministrationName：ZhaoChunyuTutor：ZhaoShouguoAbstractSi：nature：Signature：SignatureWhitewineindustrybelongstoChina’Straditionalindustry．Afterseveraldecades’develpomentsincethefoundationofthepeople’SRepublicofChina，ithasnowanannualoutputof3milliontonsandpaysprofittaxesof10b

3、illioneveryyear．In2008，whitewineindustryinourcountrycontinuesdevelopingatahighandsteadyspeed，withaincreaseofbothsalesandprofitabove10percent．Especiallythosegoodleadingenterpriseswhichcanadaptquicklytothemarketgradingbyattachingimportancetocultivatingbrandsandexpandingthe

4、marketchannels，willhavebetteropportunitytodevelopandasaresultpromotetheupgoingofthelevelandtheoptimizationofthestructureofthewholeindustry．Thewholetradewillacceleratethechangefromresourceadvantagestoindustrialadvantage，whichwillraisethelevelofmakingcomprehensiveuseofthet

5、rade．Atthesametime，theaccelerationoftheintegrationofglobaleconomyandregionaleconommyprovidesthechanceforthewineindustryinourcountrytodistributetheresourcesinalargerscopeandopenupthemarket．Undersuchcircumstances，ShaanXiTaibaiWineIndrustrialCo．，Ltdwillbeencounternewopportu

6、nitiesandchanllegesinevitably．ThispapergivesasystematicanalysisoftheadvatagesanddisadvantagesoftheinternalmanagementofShaanXiTaibaiWineIndrustrialCo．，Ltd．ItalsogivesasummaryoftherelatedstudyofthescholarsinChinaandabroad，onthebasisofwhich，theauthorputsforwardthefollowingv

7、iewpoints：thekeytothedevelopmentofTaibaiWineIndrustfialCo．Ltdistoformulatethemarketmanagementdevelopmentstrategy．Thestudyofthedevelopmentstrategymustbebasedonthepresentsituation，andatthesametimetheopportunitiesandchanllegesfromtheouterenvironmentitwillfacemustalsobeconsi

8、dered．Sotoworkoutthecorrectstrategyandcarryitout，itisnecessarytoannalyzetheadvantagesanddisadvantagesof