厦门广播电视集团发展战略分析

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1、s乜ategymeanslQr培Content，t11rou曲multiple-ch籼el，multiple帅esofmediaprogrammingcomprisiIlgedgeproductpoIrtfolio．Witllrespectt0marketexpansioIl，weselectregionalmarketexpansions缸tegiest11atwebaseonthe)(i锄enmarket，eXpalldingiIItotllesurroundingcities锄【dre西。璐，whichhaVesimilarcultureaIldgeography．Tode

2、Veloptllemarkets，tlleprogramsi朗alsandadsbusinesshavebeencoVeringtlleare嬲．Besidest11eaboVe-mentionedfactors，thep印eralsoexpatiateduponotIleraSpects，likemediab啪ding，m破etpenetratioll，operatingcosts，operatingresourceallocationetc．Thep印eriscomposedoffiVech印tersaIldmailllyincludes让屺f01lo谢ng：Thefirst

3、chapter：thedevelopmentstatusaIldindust巧enViromnentofXMGW色aIlalyzedomesticmediaindustry，XMG’sm旬orresourceoperatingconditions，generalconsiderationsofthepositioIlingandcharacteristics，political，economicandsocialenvirorunentoftheindusnMs眦吼ingupthebaSicoutlineoft王leGmupa11dtheoverallevaluationofme

4、mediamarket，inordeft0gradu础lyallalyZeimemala11dextemalenVironmentfactors，choosingtllemostsuitabledeVelopmentstrategy，aIldtllenlayt11efourldation．Ch印terII：XMG‘sSWOTAnalysis．UsingmeSWOTm吼ework，、ⅣeanalyzeXMG’sstrengthsa11dweal(Ilessesofstrategicresources，includingt：hepolicies，mechallismsa11dstmc

5、ture，tllecontentofproductresources，h啪a11resources，managementcapac时．MeaJlⅥ，hile，weanalyzetheoppornJnitiesaIldchallengesof罂Dup’secologicalenVirollInentinthemarketcompetition，subStitute，audiences甜ldadVertisers，andindust巧policies，whichpr0VideabaSisofselectionforthe伊oupdeVelopmentstl?ategy．Chapter

6、III：XMG’sdevelopmentstrategyobjectiVes．onthebasisofgenerala11alysisandeValuationoftllegroup’sresources，c印abilitiesanddeVelopment骶nds，thjsch印terfocusesontlleGroup’spositiona11dmission，thenproposestllegmup’sdeVelopmentofstl．ategicobjectives，anddecidest11especificcontentofSn．ategicdeVelopmemgoal

7、saboutt11eaudiencem撕ntenance，induStrialmanagement，hlⅡnaIlresourcesa11dtecmcalsupport．ChapterⅣ：XMG’sselectionofdeVelopmentsntItegy．’nlischapterusesthc。’operating硼io甜ldtelevisionmedia”conc印tt0buildtllecorecompetitivenessofmeGroupperspectiVe，acc