经济型酒店地区扩张战略分析——以银座佳驿酒店为例

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1、山东大学硕士学位论文CoNTENTSAbstractinChinese⋯⋯⋯⋯⋯．⋯⋯⋯．⋯⋯⋯⋯⋯⋯⋯⋯⋯．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．1AbstractinEnglish．．．．⋯⋯⋯⋯⋯．．⋯⋯．．．．⋯．．．．．．⋯．⋯⋯．．．．．．．．．．．．．．．．．．．．．．．．．．⋯．．．．．．⋯．．⋯．．．．．．．．．．．．．21．1Thebackgroundandsignificanceofthestudy⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．31．2Theresearchdesign．．．．．．．．．．．．．．．．．．．．．．．．．．．．

2、．．．．．．．．．．．．．．⋯⋯．．．．．．⋯．．⋯⋯⋯⋯⋯．．⋯⋯⋯⋯．⋯．⋯52．RelevanttheoriesandliteraturerevieWS．．⋯．．．⋯．．．．．⋯．．⋯．．⋯．⋯．．．⋯．．．．．．．⋯．．．．．⋯．．．⋯⋯．⋯92．1Thebudgethotelresearches⋯⋯⋯．⋯．⋯⋯⋯⋯．⋯．⋯⋯⋯．⋯⋯．⋯⋯．⋯⋯⋯．⋯⋯⋯⋯⋯⋯92．2Regionalexpansionstrategyresearch⋯⋯⋯⋯．．．．．．．．．．⋯．．．．．．⋯．．．．⋯．．⋯⋯．⋯⋯．⋯⋯．．．143．Thedevelopme

3、ntstatusofbudgethowl．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．⋯．⋯．．．．⋯⋯．．⋯．．．．⋯．163．1Theconceptandcontentofbudgethotel．．．．⋯．．⋯．．⋯⋯．．．．．．．⋯⋯．⋯⋯．⋯．．．⋯．．⋯⋯．⋯．163．2Thedevelopmentandstatusofforeignbudgethotels．．．．．．．．．．．．⋯．⋯．⋯．．．．．．．．⋯．．．．．．．．183．3Thedevelopmentandstatusofdomesticbudgeth

4、otels．．．．．．．．．．．．．．⋯．．．．⋯．．．．⋯．⋯．．．．．213．4ThedevelopmentofShandongprovince’Sbudgethotels．．．．⋯．．．⋯．．．．．．．．．．．．．．．⋯．．．．．264．Theresearchonbudgethotelregionalexpasionstrategymodes．．．．．．．．．．．．．．．⋯．．．．．．．．．．．．294．IThefactorsofmakingthestrategyofbugethotelregionalexpasion⋯⋯⋯⋯⋯⋯294．2The

5、expasiontrendofbudgethotel．．⋯．．．．⋯．．⋯．．⋯．⋯．．．．．．．．．．．⋯⋯．．⋯．．．．．．．⋯．．．．．．⋯．．．314．3Theregionalexpasionmodeofbudgethotel．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．345．CasestudyOilbudgethotelregionalexpasionstrategy—theGraceinn．．．．．．．．．．．．．．．．．．．．．．．415．1Introductionoft

6、hegraceinn⋯⋯⋯⋯⋯⋯．⋯⋯．⋯⋯⋯．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．⋯⋯⋯．⋯415．2Theexpasionstatusofthegranceinn．．．．．．．．．．．．．．．．．．．．．．．．⋯．．．．．．．⋯．．．．．．．．．．．．．．．．．⋯．．．．．．．．．．425．3Theanalyseofthegraceinn’Sexpasionsituation．．．．．．．．⋯．．．．．．．．．．．．．．．．．⋯．⋯⋯．．．．．．．．．．445．4FormulatingthestrategyoftheGraceinn’Sregionalexpas

7、ionstrategy⋯⋯⋯⋯一495．5Summaryoftheregionalexpasionstrategyofinfacybudgethotels．．．．．．．．．．．．．．．．．．．．536．Conclusionandprospects⋯⋯．⋯．⋯．⋯⋯⋯⋯⋯⋯⋯⋯⋯．⋯⋯．⋯．⋯．．．．⋯⋯．．．．．．．⋯．．．．⋯⋯⋯5561Themainconclusion⋯⋯⋯⋯⋯⋯⋯．⋯⋯55III山东大学硕士学位论文6．2Theprospects．．．．⋯．⋯．．．．．．．．．．．．．．．．．．．．．⋯⋯．．．．．．．．．．．．．．．．⋯．．．．

8、．．．．．．．．．．．．．．．．．．．．⋯⋯⋯⋯⋯⋯⋯．．55References．．．．．．