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ID:31975640
大小:6.64 MB
页数:45页
时间:2019-01-29
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1、THESTUDYONDEVELOPMENTSTRATEGYOFdINDUlNVESTMENTANDINDUSTRYGROUPABSTRACTInrecentyears,asapillarindustryinChina,therealestateindustry’svigorousdevelopmenthasmadeasignificantcontributiontoChina’seconomy,butitcomesalongwithhighhousepriceandassetbubbles.Thec
2、urrenthousingproblemsduetohighpricehavebecomesociety’smostconcernedissue.Inordertoprotectthelivelihoodofthepeopleandcurbtheexcessivegrowthofhouseprice,thegovernmentintroducedaseriesofrealestatepoliciessuchasquantitylimits、increasinginterestandincreasin
3、gthesupplyofaffordablehousingin2010.Astheexternalenvironmenthaschanged,enterprisesmustsummaryandstudytheirowndevelopmentstrategiesinordertoadaptthechangesofthemarketandachievecompetitiveadvantage.JinduInvestmentandIndustryGrouphasdevelopedandgrownintoa
4、famousenterpriseinthecompetitionsinceitsestablishmentinHechi,andnowfacefiercechallengesduetonewchangesofthemarket.Inthispaper,thetheoryofstrategicmanagementisappliedtoanalyzeexternalenvironmentofrealestatemarketandthehotelmanet.andintemalenvironmentoft
5、hecompanyitself,thenanalysistoolofSWOTmodelisusedtoformulateadevelopmentstrategyofthecompany.ThispapersuggeststhatJinduInvestmentandIndustryGroupshouldpaythesameattentiontobothrealestatedevelopmentandhotelmanagement,makecoordinationandcommondevelopment
6、ofthesetwobusinesses.Thecompany’SfuturedevelopmentgoalistoexpandtheenterprisescalefromHechiintoGuangdongandGuangxi,thenbecomeanationalenterprise.Fromtheperspectiveofcapitalchain,realestatedevelopmenthasalesscapitalinvestment、shorterdevelopmentcycleandf
7、asterrecoveryoffunds,itcanbringbacksufficientprofitintheshortterm;whilehotelbusinessneedsabigcapitalinvestmentinthebeginning,longerdevelopmentcycleandslowerrecoveryoffunds,butitCanprovidewithlong—termstableincome.Fromtheperspectiveofmarketenvironment,t
8、hegovernment:·?≮i—i一,‘?。introducesaseriesofmacropoliciestocontrolthehousepriceofrealestatemarket,butthesepoliciesdon’thaveadirectimpactonhotelmarket.Asacommercialrealestate,theinvestmentonhotelhasbecomemoreandmorepopular.JinduInvestment
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