湖南投资集团股份有限公司融资战略-研究

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1、高级管理人员工商管理硕士学位论文AbstractThefinancingstrategyisthedeterminantoftheexistenceanddevelopmentforthewholecorporation．Tosomeextent，whetherthecorporationisabletogainthecompetitionadvantageandfinallysucceedinthecompetitionarenaisliedonwhetherthefinancingstrategyishighlyeffective．Itneedssuitedfinancingstrate

2、gytofitthechangefulenvironmentandchangetrendforfittingthemacroenvironment．Thatis，thefinancingmanagement’Sadaptabilityandabilitytouseenvironmentshouldbeplacedontop．Andthecorporationshouldreviewthefinancingmanagementfromthestrategypoint，adopteffectivetacticsperceptionandSOmuchasleadtheevironmentchang

3、e．Nootherthanthat，thecorporationisabletosurviveintheproteanenvironment．Thispaperthinksthatthefinancingstrategyisthekeyfactortorestricttheoveralldevelopmentstrategy,byreviewingthetheoryofcorporatefinance，outliningcorporatefinancestrategymanagementcontent，typeandprocedure，andtheenterprisefinancingstr

4、ategy．Thenthroughintroducingbrieflythehistoryoffinancingstatus，wecanseethatthecompanycapitalstructureismorereasonable，andthefinancingrisk’Scontrollingabilityismorestrong，butratherasinglefinancingway，fromanalysisthecompanycurrentsituationoffinancing．ByUsingtheSWOTanalysisofthecompany’Smacroeconomics

5、ituation．theexternalenvironmentsuchasindustryandregionaldevelopment，corporategovernance，businessoperationstatusandfinancialstatusofinternalenvironment，wethinkthatHunaninvestmentcompany’Sfinancingfuturehasmoreadvantages，andopportunitiesandriskscoexist．Basedonthestrategicobjectivesproposedbythe”Five．

6、Year”developmentplanoftheHunaninvestmentcompany，weanalysisthecompany’Sfinancingmethodandstrategicfinance．Finally，weputforwardtheproposals，suchasestablishingforward·lookingstrategicconsciousnessandascientificstrategicdecision—makingmechanism，strengtheningthecompanymanagementandtheenterpriseculturean

7、dstaffteambuilding，settingupeffectiveperformanceevaluationsystem，controllingfinancingriskreasonably,toensurethesuccessfulimplementationofthecompanyfinancingstrategyplanning．Keywords：Financingstrategy；SWOT；S